Director, Marketing & Partnerships

Director, Marketing & Partnerships

The Director, Marketing & Partnerships (Director) is a strategic, high-energy leader responsible for expanding the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading creative marketing and promotional campaigns. The Director plays a key role in advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving visitor growth, and overseeing the production of dynamic content and collateral that elevates the brand.
The Director serves as a key strategic partner and right hand in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals. The Director manages the Audience Development Manager and works cross-functionally to deliver measurable results.
The Director is responsible for growing the Paley brand through:
Visitor traffic to the iconic, flagship Paley Museum in NYC
Tickets sales/registration for all Paley events in NY and LA
Memberships across all levels including public and industry
Increased viewership and engagement with Paley's digital content
Driving cross functional team to deliver on integrated campaign initiatives to meeting business objectives
Responsibilities
Partnership Development & External Relations
Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences
Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities
Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports
Represent the Paley Center externally as a brand ambassador at events and in stakeholder meetings
Audience Development & Team Leadership
Supervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and events
Design and implement audience development strategies to drive attendance, ticket sales, and memberships
Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs
Creative Direction & Campaign Management
Oversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agencies
Develop media campaigns and identify key media outlets and marketing partners to reach key audiences and demographics
Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals
Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral
Work with key internal stakeholders for the development of key marketing and sales materials including brand guidelines and experience, sizzle reels and marketing videos as well as Paley overview, marketing, sales materials and presentations, recap reports, and other marketing materials
Ensure delivery of assets across print, digital, and social platforms and that all creative aligns with specs, deadlines, and brand standards
Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts
Other Responsibilities
Partner with internal stakeholders to utilize the CRM for segmented outreach and track partnership engagement
Conduct market and audience research and integrate insights into campaign planning
Support the VP, Marketing & Partnerships on organization-wide strategic initiatives and special projects
Engage as a Paley Ambassador for social media initiatives by actively sharing Paley's social media posts within one's own networks, to amplify the organization's reach and foster community engagement
Participate in other projects as assigned by Paley executive team
Core Competencies
Our successful employees meet the following criteria:
Highly organized with proven ability to meet deadlines and budgets
Outstanding leadership skills and ability to lead cross functional teams
Ability to take ownership of all tasks and manage simultaneously
Outstanding verbal communication and superior business writing skills
Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills
Ability to handle and prioritize multiple tasks while maintaining attention to detail
Resourcefulness, creativity, and strong-problem solving, and research skills
Requirements
10+ years of experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industries
Demonstrated success in growing external partnerships and audience engagement
Proven ability to lead creative campaigns and direct internal and external creative teams
Strong understanding of digital and experiential marketing trends
Outstanding interpersonal skills to represent Paley with excellence in the C-suite of corporate partners, a prominent outside Board, and with our executives
Highly collaborative and strong consensus builder that has ability to be an influencer that drives the business forward
Must be able to work nights and weekends to support live events and museum programming
Ability to travel, as necessary, and to work weekends, early morning/evening hours, when necessary, to support Paley events and programs
Strong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environment
Bachelor's degree from an accredited college or university
Bilingual fluency in Spanish a plus
Total Compensation Range: $100,000 - $150,000
Equal Employment Opportunity Statement
The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.