AVP, Marketing Manager
If you are a driven, curious, and high-energy marketing professional ready to step into an exciting role within a focused marketing organization, this marketing position with State Street Investment Management's business might be for you.
Responsibilities And Expectations
This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the US Wealth and Institutional market segments and experience in leading integrated marketing campaigns and product launches. You will lead and deliver marketing programs to drive awareness, engagement and interest in State Street investment solutions and work closely with members of Marketing, Sales, Client Engagement, Strategy, and Product Innovation as well as external agencies and partners.
This role will include the following responsibilities:
Create and drive client-relevant, scalable and repeatable integrated marketing programs and its key deliverables for State Street products and solutions
Partner with internal and external stakeholders on key business objectives, client concerns and plans to achieve sales goals
Work closely with internal marketing and strategy teams to develop and enhance product materials, product positioning, capabilities messaging, web experience and segmented communications
Work closely with an array of marketing disciplines
digital, social, content, measurement, brand and advertising, and events
to build cohesive and integrated marketing plans
Partner with PR team to build assets for earned media
Drive, measure and optimize the overall client experience for key investment solutions
Proactively raise ideas for marketing programs and best practices
Maintain deep understanding of distribution segments, support needs, and competitive landscape
including competitive best practices
Maintain and communicate the statusincluding obstacles, deliverables and project progressionaround a variety of project plans in support of channel and product marketing initiatives
Provide marketing leadership and Sales management with reporting metrics on all initiatives/programs/projects on a regular basis
Manage respective marketing budgets against marketing plans
Qualifications
Bachelor's degree preferably with major in marketing or communications
Ten or more years of relevant marketing experience; previous financial services or product marketing experience preferred
Familiarity with investment concepts
Data-driven with a strong understanding of marketing technology
Strong verbal and written communication and interpersonal skills
Demonstrated ability to confidently interact with and influence stakeholders across the firm
Excellent relationship building and management skills
Ability to influence and collaborate to drive results
Strategic thinker, creative in approach
Strong project management skills, with the ability to multi-task and prioritize
Location and Travel:
This position will be based in Boston. Some domestic travel may be required.
Salary Range:
$70,000 - $130,000 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Employees are eligible to participate in State Street's comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

Channel Marketing Manager - State Street Investment Management, Assistant Vice P
State Street · Boston, MA, USA ·
- Pay:
- $70,000-$130,000/yr
- Job type:
- Full Time