Performance Marketing Manager

divh2Manager Of Performance Marketing/h2pWe are seeking a results-driven Manager of Performance Marketing to oversee our domestic paid media programs and selected international efforts. This role is pivotal in scaling ABHs visibility and performance across multiple digital and offline channels. The ideal candidate will be both highly analytical and creatively fluent, with a passion for performance marketing and brand storytelling./ph3Key Responsibilities:/h3ulliLead and manage relationships with ABHs domestic media and affiliate agencies, ensuring excellence in strategy, execution, and performance./liliOversee and optimize media budgets, planning calendars, and performance reporting (KPI dashboards and insights)./liliBrief and collaborate with creative teams to develop high-impact media assets aligned with campaign goals./liliLead planning, optimization, and scaling of paid media across:/liulliPaid Search (Google, Bing)/liliPaid Social (Meta, TikTok, YouTube, Pinterest, Snapchat)/liliProgrammatic

Display/liliAffiliate

Performance Partnerships/liliRetail Media (Amazon Ads, Sephora Media Network, etc.)/liliOwn execution and optimization across key channels: Direct Mail, Programmatic PR and Affiliate Marketing (Rakuten, HOWL, LTK, and more)/liliPartner closely with Omni Channel Sales and Brand Marketing teams to ensure alignment on campaign planning, go-to-market timelines, and cross-channel execution./liliMonitor industry benchmarks and media trends to identify growth opportunities and optimize spend./li/ul/ulh3Financial Modeling

Measurement/h3ulliBuild and maintain CAC / LTV models by channel, audience, and cohort/liliPartner with Finance to forecast spend, returns, and contribution margin at scale/liliOwn incrementality testing, lift studies, and attribution strategy/liliOperate confidently in environments with MMM (Mixed Media Models), attribution tools, and platform-level reporting/liliTranslate complex performance data into clear executive-level insights/li/ululliBachelors Degree (4-year college) required/liliMinimum 5 years of experience in media strategy and execution, either at a major brand or agency/liliAdvanced proficiency in Excel and PowerPoint; strong analytical mindset/liliDeep understanding of beauty industry KPIs and media benchmarks/liliHighly proficient in media buying platforms, affiliate tools, and campaign analytics/liliDemonstrated ability to thrive in fast-paced environments and collaborate cross-functionally/liliFlexible, strategic thinker with strong attention to detail and a bias for action/liliLocation: West LA area. This role is hybrid, with 3x in-office per week in Los Angeles./li/ulpAnastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting hourly rate for this position in the selected city is $90,000.00-$120,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidates qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible./p/div