Brand Marketing Manager

Brand Marketing Manager

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe"
As Brand Marketing Manager on the Global Brand team you will support Tinder's brand marketing efforts to break into and fuel culture in the US. This role will be both creative and executional: helping to spot and identify key cultural moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of US culture and trends.
This role will operate out of our LA office in a hybrid work environment which will require in office presence 3x a week.
In this role you will:
Develop, implement, and execute the marketing strategy to position Tinder in the US
Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight
Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal
Plan and implement innovative ideas to promote Tinder's brand and achieve campaign metrics
Support in leading creative agency relationships, providing structured creative direction

leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners
Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US
Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points

proactively keeping stakeholders informed
Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
Own and develop creative marketing briefs

clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution
Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions
Present campaign strategy and results confidently to leadership; bring a clear strategic POV to cross-functional settings, pressure-testing assumptions and driving alignment
You'll need:
Bachelor's degree (business, communications, advertising, media, or related field preferred)
5+ years of proven experience with brand strategy
Experience working with small and large agencies, from leading briefs to 360 execution and delivery
Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight
Innovative mind with a highly developed curiosity to try and test new things

excellent project management skills and execution abilities
Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
Organized, attentive to detail, and proactively takes initiative
Outstanding verbal and written communication skills, including the ability to present confidently to leadership
Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)
As a full-time employee, you'll enjoy:
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold
$115,000 - $128,000 a year The salary range for this position is $115,000 - $128,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.