Global Program Manager, GA&A

Global Program Manager, GA&A

Location: New York
Employment Type: Regular
Job Code: A205366A
Responsibilities
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of advertising products. The team plays a critical role in establishing and leading strategic partnerships to drive revenue, relationships and long-term growth.
About the Role
We are looking for a Global Program Manager to join our Global Accounts team in New York. This role builds and runs the Joint Business Plans (JBPs) behind a select portfolio of TikTok's largest global advertiser partnerships, in partnership with Global Account Leads and Directors, cross-functional partners, and clients. You'll own the JBPs end to end: helping structure the commercial frameworks and incentive programs that make them work, then program-managing their execution to measurable revenue outcomes. This is a builder role with operating discipline behind it. Success requires commercial judgment, comfort turning ambiguous deal goals into repeatable programs, and the ability to operate across stakeholders, time zones and cultures.
Responsibilities
Build and manage JBPs across a portfolio of global accounts, from commercial framework and incentive structure through to execution and delivery
Partner to structure the deal programs behind partnerships (value-add and incentive program design, allocation logic, requirements and terms) and translate them into executable operating plans
Own JBP tracking, utilization, and budget integrity, using the numbers to steer the program, not just report on it
Partner with Global Account Leads/Directors and cross-functional stakeholders on deal construction and growth opportunities grounded in account economics
Serve as the commercial program operations lead for your accounts, coordinating across creative, measurement, research, product, and finance
Build the GTM collateral and program materials that drive partner engagement
Improve the systems, tools, and processes that scale JBP management across the team
Qualifications
Minimum Qualifications
5+ years in business operations, commercial strategy, revenue operations, or partnership/deal management at a platform, ad tech, agency, or media company, with direct proximity to revenue
Direct experience building or managing Joint Business Plans, media deal structures, or advertiser/agency commercial programs
Preferred Qualifications
Strong commercial and business planning judgment, with the analytical depth to model utilization, account economics, and growth scenarios
Ability to turn ambiguous commercial goals into structured, scalable operating programs
Outstanding communication and the credibility to influence internal and client stakeholders
Comfort operating across time zones and multicultural environments in a fast-paced organization
Compensation and Benefits
The base salary range for this position in the selected city is $108000 - $168000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect

and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request