Programmatic Performance Marketing Manager

Programmatic Performance Marketing Manager

AUTO1 Group
Berlin, DE
Job Type: Full-Time
Function: Marketing/PR/Product Mktg
Industry: Transportation
Company Address: Bergmannstrae 72, Berlin, DE 10961
About AUTO1 Group

AUTO1 Group is Europe's leading digital automotive platform for buying and selling used cars online. We offer a quick and easy way for consumers and professional car dealers across Continental Europe to sell and buy used cars at haggle-free prices through our established platforms.
Job Description

We are looking for a Programmatic Performance Marketing Manager to manage and optimize campaigns across GDN, Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk). You will be hands-on in campaign setup, creative ideation, briefing, and performance optimization, with a strong focus on data-driven decision-making and retargeting.
Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.
What we offer:
We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
More than 90 different nationalities make up for a truly international and diverse working environment
We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Your New Role

Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms (DV360, Trade Desk, etc), Native platforms (Taboola, Outbrain, Criteo, etc), and GDN, including retargeting strategies.
Ideate and brief creative concepts, collaborating with design to produce engaging ad assets.
Conduct A/B tests and analyze results to drive continuous improvement in campaign performance.
Monitor and report on key metrics, providing actionable recommendations for optimization.
Stay up to date with platform updates, trends, and best practices in display advertising.
Work closely with senior team members and other departments to align on strategy and execution.
Your Skills

3+ years' experience in display advertising (GDN, Native, Programmatic), including retargeting are a must have.
Strong analytical skills and experience with campaign reporting and optimization.
Creative flair and experience collaborating with designers or content creators.
Hands-on experience with A/B testing and performance analysis.
Highly organized, detail-oriented, and eager to learn and grow.
Fluency in English and in another European language (German, Polish, French, Spanish, or Italian) is a must.