Brand Manager

Brand Manager

Location: Los Angeles, CA (Hybrid)
Reports To: Director of Brand Marketing
Compensation: $115,000 - $145,000 + bonus
Are you a strategic marketer who loves building brands, launching products, and creating meaningful connections with consumers? Archer Meat Snacks, one of the fastest-growing brands in the Natural and Specialty Channel, is looking for a Brand Manager to lead brand stewardship, shopper marketing, packaging initiatives, and consumer engagement efforts across the business.
In this role, you will help shape how Archer shows up across retail, digital, and consumer touchpoints while partnering closely with Sales, R&D, Finance, and external agency partners. You will play a critical role in driving brand growth, supporting commercial success, and translating consumer insights into stronger products and more effective marketing programs.
We're looking for someone who combines strategic thinking with strong executional excellence and enjoys operating in a dynamic, high-growth environment.
If you're passionate about building brands, driving innovation, and influencing business results, this opportunity is for you.
What You'll Own & Impact
Brand Strategy & Marketing Communications
Support execution of integrated marketing plans that strengthen brand awareness and consumer engagement
Identify emerging marketing trends, technologies, and consumer opportunities that can drive brand growth
Partner with agency teams to execute marketing communications, content initiatives, influencer programs, and campaign activations
Lead creative review processes to ensure consistency across all brand touchpoints
Shopper Marketing & Commercial Activation
Partner closely with Sales teams to ensure marketing initiatives support commercial objectives and customer needs
Lead Go-To-Market planning for new product launches, distribution gains, and strategic retail initiatives
Develop and execute shopper marketing programs designed to increase trial, conversion, and in-store velocity
Communicate marketing priorities and activation plans across internal stakeholders
Packaging, Innovation & Retail Execution
Manage packaging updates, optimization projects, and brand refresh initiatives
Lead development of retail display programs and merchandising solutions in partnership with Sales teams
Support innovation efforts by collaborating with cross-functional partners throughout the product development process
Consumer Insights & Product Quality
Monitor consumer sentiment, competitive activity, and marketplace trends to identify opportunities and risks
Conduct product reviews and competitive evaluations to ensure Archer products remain differentiated and relevant
Partner with R&D and cross-functional teams to support product optimization and continuous improvement initiatives
Translate consumer feedback into actionable recommendations for the business
Cross-Functional Leadership & Budget Management
Serve as a key connector between Marketing, Sales, Finance, R&D, and Operations teams
Manage marketing budgets and support monthly forecasting, tracking, and financial reviews
Lead resolution and communication around consumer service issues impacting the brand
Drive alignment across teams to ensure successful execution of strategic priorities
What Sets You Apart
Bachelor's degree in Marketing, Business, or related field required
5+ years of experience in Brand Management, Consumer Marketing, or related CPG disciplines
Experience within food, beverage, or consumer packaged goods industries strongly preferred
Proven success managing integrated marketing programs and agency relationships
Experience supporting product innovation, packaging initiatives, and shopper marketing programs
Strong understanding of retail, consumer behavior, and brand-building principles
Excellent project management, communication, and leadership skills
Strong financial acumen with experience managing budgets and evaluating business performance
Ability to influence cross-functional teams and drive results in a fast-paced environment
Self-starter who thrives in high-growth, entrepreneurial organizations
Why Join Archer Meat Snacks?
Impact: Help shape the future of one of the fastest-growing brands in the meat snack category
Visibility: Work directly with Sales, Finance, R&D, agency partners, and executive leadership
Ownership: Lead meaningful initiatives that influence brand growth and business performance
Culture: Entrepreneurial, collaborative, and action-oriented environment
Benefits: Competitive compensation, PTO, and 100% employer-paid medical, dental, and vision insurance
Apply Today
If you're ready to help drive brand growth, innovation, and consumer engagement at a high-growth CPG company, we'd love to meet you.
Archer Meat Snacks is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.