MRM Health is seeking an SVP, Brand Strategy Director to join our team. This individual will contribute to key client work and be a strategy thought leader as well as play a leadership role on the Strategy team.
THE RESPONSIBILITIES
CLIENT WORK LEADER
* Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
* Produce groundbreaking brand, culture, customer, and media insights
* Develop the ideas that power our Creative work and galvanize our cross-functional partners
* Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
* Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
* Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
* Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
* Ensure all strategic development is consistently linked to the client's challenges and opportunities and provide input into measurement and optimization
* Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
* Manage a portfolio of key clients, contributing day-to-day in a leadership capacity
* Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth
* Lead strategy on new business pitches
* Provide leadership and support to Strategy team members to ensure they deliver successfully
THOUGHT & CAPABILITY LEADER
* Develop and introduce new methods that enhance brand relationships with people and makes meaning for our clients
* Introduce imaginative ways to do research, data collection, analysis, insights & idea development
* Develop and evolve the strategy process in a significant way
* Expand the overall profile of Strategy at the agency and network
* Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)
TEAM LEADER
* Support the Strategy Lead in leading and managing the PRN team
* Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
* Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability
* Identify competency gaps and plans to fill and grow
* Manage the career development of team members, including coaching and mentoring
* Attract the best talent
* Represent the team to the rest of the agency and network
* Nurture a culture oriented towards positivity, problem-solving, and resourcefulness
* Foster a sense of community on the Strategy team
THE REQUIREMENTS
* 12+ years directly-related experience
* 7+ years supervisory and management experience
* Experience across multiple categories, with significant experience in pharma/healthcare and CPG
* Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
* Experience working with segmentation and journeys, understanding of how brands grow relationships with people
* Experience building go-to-market plans across omnichannel ecosystem
* Ability to inspire Creative teams
* Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
* Bachelor's degree in a relevant area
* Strong collaboration skills and flexibility with different ways to work is required
* Exceptional communication skills - on the page and in presentation
* Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver
This role will be based in New York City. The salary range for this position is $125,000 to $300,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.