Marketing & Communications Director

Marketing & Communications Director

Work for a company where you make a difference in people's lives every day!
At GT Independence, people are at the heart of everything we do. If you love your work, enjoy collaboration, and thrive on learning and innovation, you're in the right place. Join a mission-driven organization committed to helping individuals live independently while shaping the future of self-directed home and community-based care.
GT Independence has received national recognition as a great place to work, including the 2025 National Best & Brightest Companies to Work For Award and the Great Place to Work® Certification for 2025–2026.
Location: Remote (U.S.) Department: Marketing & Communications Reports to: Chief Executive Officer or Chief Operating Officer
About GT Independence:
GT Independence is a national, family-founded, disability-owned Financial Management Services (FMS) organization supporting tens of thousands of people across the country in self-directing their long-term services and supports. We help individuals hire the caregivers they choose while managing payroll, taxes, billing, enrollment, and compliance—so people of all ages and abilities can live life on their own terms.
Our work is rooted in the belief that everyone deserves independence, dignity, and community. As we continue to expand nationally and modernize self-direction through innovative technology and person-centered support, our brand and storytelling are more important than ever.
Position Summary:
The Marketing & Communications Director is a strategic, creative, and mission-driven leader responsible for shaping how GT Independence communicates with the world. This role oversees brand strategy, marketing, public relations, storytelling, and internal communications elevating GT's national reputation and amplifying the impact of self-direction.
You will guide the vision for GT's external presence, strengthen trust with individuals, families, state partners, and communities, and lead campaigns that highlight the power of independence and choice. You'll also ensure our employees stay informed, inspired, and connected through clear and consistent internal communications.
This is a hands-on leadership role ideal for someone who blends strategic thinking with exceptional execution.
Key Responsibilities:
Brand Leadership & Messaging
Marketing Strategy & Execution
Communications & Public Relations
Internal Communications
Content & Creative Development
Stakeholder & Cross-Functional Partnership
Team & Budget Leadership
Data, Insights & Optimization
Qualifications:
Required:
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
7+ years in marketing, communications, or brand leadership roles.
Proven experience managing multi-channel marketing programs.
Exceptional writing, messaging, and storytelling skills.
Strong digital marketing experience (SEO, social media, analytics, web management).
Demonstrated ability to collaborate cross-functionally in a mission-driven environment.
Preferred:
Experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments.
Experience supporting multi-state organizations or government-funded programs.
Experience overseeing communications during organizational transitions or large-scale rollouts.
Leadership experience within values-driven or high-growth organizations.
Core Competencies:
Strategic Leadership & Vision
Exceptional Communication & Storytelling
Brand Management
Digital Marketing Fluency
Creative Thinking & Problem Solving
Collaboration & Influence Across Teams
Mission-Driven Mindset
Agility & Ownership
Why Join GT Independence?
At GT, you're part of a purpose-driven organization helping people live the life they choose. You'll lead a team passionate about impact, innovation, accessibility, and community. You'll shape the voice of a growing national organization and help elevate the understanding of self-direction for families, policymakers, and caregivers across the country.