Digital Product Specialist, University Communications

Digital Product Specialist, University Communications
Position Title: Digital Product Specialist, University Communications

Behind every effective digital experience is a set of tools, systems, and processes that make it all work. University Communications at the University at Buffalo (UB) has an exciting opportunity for a Digital Product Specialist who takes pride in making digital platforms work better for the people who rely on them every day. In this role, you’ll help keep UB’s enterprise web and digital communication tools running smoothly, support users across campus, and improve how the university documents, measures, and optimizes digital experiences.

This is an on‑campus position with the option for a hybrid work modality, subject to university policy.

Position Overview
University Communications (UC) provides strategic leadership for UB’s communications and marketing. The Digital Product Specialist supports enterprise platforms and services that help UC and campus users publish, maintain, measure, and improve UB’s digital experiences.

Reporting to the Digital Products and User Experience Manager, the specialist contributes to scalable support models by providing platform operations support, help ticket triage, training and documentation services, analytics enablement, and continuous quality monitoring.

Key Responsibilities

Provide platform operations support and help request triage for UB’s content management system (UBCMS) and other UC‑supported enterprise digital tools.

Develop and maintain training materials, documentation, and user communications that support scalable adoption and effective use of institutional enterprise platforms.

Support designated crisis communication tools, processes, and readiness activities.

Support accessibility, search, and quality monitoring through recurring checks, reporting, and coordination with stakeholders.

Produce and maintain analytics reports and dashboards, and support consistent measurement practices for the university’s digital platforms.

Minimum Qualifications

Bachelor’s degree with at least two (2) years of progressively responsible full‑time experience in a professional environment providing customer service and/or digital platform support; or an equivalent combination of education and experience.

Working knowledge of digital platforms such as content management systems, analytics and measurement tools, search tools, and/or accessibility tools.

Excellent written and verbal communication skills and the ability to document and communicate complex information clearly to non‑technical audiences.

Strong organizational skills with the ability to manage multiple tasks and deadlines.

Preferred Qualifications

Experience supporting a large, complex content management system (CMS) or comparable enterprise digital platform.

Experience developing scalable documentation and training resources for diverse user audiences.

Familiarity with analytics and reporting tools (e.g., GA4, Looker Studio) and measurement/tagging workflows (e.g., Google Tag Manager).

Working knowledge of digital accessibility standards and/or experience using accessibility monitoring tools.

Experience supporting enterprise‑scale digital platforms in higher education or similarly complex environments.

Salary Range
$65,000 - $70,000.

Job Type
Full‑time.

Campus
North Campus.

EEO Statement
University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

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