Associate Director, Paid Search

Associate Director, Paid Search

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Our consultative practitioners are catalysts for business growth and innovation, we are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
The Associate Director, Paid Search is responsible for leading performance marketing initiatives towards client and company objectives. The Associate Director will manage and direct Performance Media teams, including Managers, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media. The ideal candidate must have strong team management, and SEM experience with knowledge of eCommerce being a plus.
Our paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search expert who is keen to submerge themselves into a number of projects.
Responsibilities

Develop, manage, and monitor client service delivery executions of the assigned accounts
Oversee process development and ensure best practices are in place
Assure quality control of all media planning and implementation
Prepare and present annual financial and staffing plans
Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
Coordinate efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Conduct performance reviews and career path plans
Provide training to direct reports as needed
Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
Qualifications

5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce
2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media
3+ years of successful team management experience
Demonstrated understanding of online marketing principles
Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging paid social media for brand communication
Must possess strong leadership skills and be comfortable presenting ideas to senior level stakeholders
Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Strong organizational, problem-solving, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $97,375 - $139,965, annually.