Marketing Manager IV: 26-01617

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Primary Skills:

B2B Payments (Advanced), Go-to-market strategy (advanced), Product messaging (advanced), Sales enablement (advanced), Market research (intermediate), Data analysis (intermediate)
Duration:

6 Months (Possible Extension)
Contract Type:

W2 Only
Location:

San Francisco, CA ()
Pay Rate:

$100-105/hr on W2
#LP

JOB SUMMARY:
This role is responsible for developing and executing go-to-market strategies for B2B payment solutions, focusing on customer acquisition and adoption. You will translate complex product features into compelling narratives and drive cross-functional alignment for successful product launches. The position requires a strategic thinker with a proven ability to leverage customer insights to inform product positioning and marketing campaigns.

JOB REQUIREMENTS:

Drive comprehensive GTM strategies across the product lifecycle (0→1 launches through growth and maturity) based on customer insights and compelling value propositions
Develop business cases, market sizing, and success metrics to inform prioritization and investment decisions
Lead product launches and feature rollouts, ensuring cross-functional alignment, execution excellence, and consistency across all customer touch points
Serve as the voice of the customer, with deep focus on SMBs and accountant personas
Build and maintain a robust learning agenda leveraging qualitative and quantitative research
Translate insights into actionable recommendations for product, sales, and channel teams
Develop differentiated value propositions, positioning, and messaging by simplifying complex payments and financial workflows into clear, benefit-driven narratives
Build scalable sales and accountant enablement assets (educational content, pitch decks, objection handling, competitive battlecards, ROI narratives); define and optimize solution-selling frameworks
Partner with channel marketing to build integrated campaigns across acquisition, and lifecycle, and sales channels
Define and track key business metrics (adoption, engagement, revenue, retention), track funnel performance, and identify optimization opportunities based on performance data
Develop learning agendas, define campaign objectives, KPIs, and measurement frameworks
Analyze GTM and campaign performance to generate insights and inform future strategy
Must have Skills

7+ years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
Proven track record of owning and executing successful GTM strategies
Strong experience partnering with sales teams and driving revenue outcomes
Demonstrated ability to translate customer insights into impactful positioning and campaigns
Exceptional communication and storytelling skills; executive level written communication
MBA or equivalent business experience
Strategic thinking paired with strong execution
Strong analytical skills: Data-driven decision-making and analytical rigor
Cross-functional leadership and influence without authority
Ability to thrive in ambiguity and fast-paced environments
Industry Experience:

Experience in B2B SaaS, fintech, or payments is highly preferred.

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