Sr Integrated Marketing Manager - Cross Functional Content Strategy

Marketing Strategy Developer

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington; Overland Park, Kansas or Herndon, Virginia areas.
Job Overview

This role is essential for developing and executing integrated marketing strategies that support commercial and brand objectives across multiple channels. It involves managing comprehensive marketing plans that leverage paid, owned, and earned media to align with company priorities. The role requires collaboration with commercial, operations, media, and analytics teams to orchestrate complex marketing initiatives effectively. Success is measured by the ability to deliver marketing programs on time, within budget, and that meet performance and brand goals. The work impacts the organization by ensuring consistent execution of targeted marketing programs that enhance product experience and support digital transformation efforts.
Job Responsibilities

Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience

Bachelor's Degree and 7 years of related work experience
OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Knowledge, Skills and Abilities

Digital Marketing Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Leadership Campaign leadership skills

end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladderit's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growthand we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.