Sr. Marketing Communications Director, Bay Area

Senior Marketing Communications Director

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association has an excellent opportunity for a Senior Marketing Communications Director. This hybrid position is based in the Greater Bay Area division and the work is wherever it is most effective

in the field, at home and in our Oakland office.
Under general supervision, the Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. The Marketing Communications Director provides targeted, proactive positioning of the American Heart Association as the public's leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
The AHA Life is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association.
Responsibilities

Brand Integrity
Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.
Traditional and Digital Media
Raises visibility of the Division via traditional and digital media outlets. Maintains and stewards existing media relationships. Explores and engages new outlets, especially media with reach to targeted audiences.
Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
Pitches "big picture" stories, focusing on hard news, feature and research stories, to the specified media market.
Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.
Overall Campaign Development and Traction
Works closely with internal partners to be an innovator and market disruptor. Seeks new approaches to transforming sponsorship communications and marketing deliverables. Stewards current sponsorships and expands into new industries. Helps craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns. Contributes to campaign revenue through health asset sponsorships/activations.
Develops and submits proposals outlining the details of the partnerships/sponsorships.
Supports day-of event activities.
Elevate Visibility of Local Divisions as Engaged Community Stakeholders
To truly make an impact, each local Division needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the communities we serve.
Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including helping identify and recruit potential committee and board members.
Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.
Develops and executes social media strategy in conjunction with digital staff.
Works with internal and external partners to produce mission-focused content for organic social channels.
Plans and executes paid social media campaigns.
Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans.
Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.
Works with external media partners to plan and execute advertising campaigns.
Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.
Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.
Qualifications

Success factors include strong collaboration skills, a commitment to excellence, and a proven track record of progressively responsible experience of 5 years with:
Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.
Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and American Heart Association volunteers and staff.
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.
Knowledge and experience with developing content for event collateral materials.
University/College degree or equivalent experience.
Here are some of the preferred skills we are looking for:
Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
Knowledge of basic fund-raising principles, practices, and techniques.
Knowledge of American Heart Association's mission and programs.
Compensation & Benefits

Expected pay range will be $89,500 to $116,000 annually. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation

Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition

You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
Benefits

We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development

You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization

The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance

- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in