Digital Marketing Coordinator, Premium

Digital Marketing Coordinator

The Digital Marketing Coordinator is responsible for planning and executing email and online advertising campaigns for the Anaheim Ducks and Premium Seating at Honda Center to maximize sales revenue, data acquisition, fan engagement, awareness and lead generation. The role also includes analyzing and reporting on digital marketing performance to drive continuous optimization.
Responsibilities

Coordinate email marketing initiatives, including newsletters, automated lead nurturing and customer account notifications for the Anaheim Ducks and Premium Seating at Honda Center Support both revenue generating campaigns and brand or fan engagement initiatives across multiple business lines
Work with vendors to develop and optimize online advertising campaigns (display and SEM) for Ducks and Honda Center Premium Seating products Monitor creative, placement and ROI to maximize advertising performance
Help manage the text messaging platform for Ducks Marketing and Premium Marketing Grow the subscriber base, schedule campaigns and report on performance while ensuring messages are delivered in a timely manner
Partner with the New Media department to develop relevant web pages, landing pages and promotional placements on Ducks and Honda Center websites and mobile apps
Collaborate with the Social Media Producer to develop campaigns that support sales initiatives, awareness campaigns, merchandise pushes and other marketing efforts on social channels
Stay current on best practices and trends in digital marketing, including examples from other teams and companies
Serve as a liaison with Ticketmaster to maximize the use and performance of Ticketmaster marketing assets (CENs, Ticket Alerts, TMcom, etc.)
Assist the Senior Digital Specialist, Director of Digital Marketing and Senior Director, Performance Marketing with analytical efforts, including identifying trends and outliers in recurring reports
Assist with the migration of Ducks and Premium Seating at Honda Center email and digital marketing programs from Eloqua to Salesforce Marketing Cloud
Assist the Senior Digital Specialist and Director of Digital Marketing with implementing digital marketing vendors within Salesforce Marketing Cloud
Support the Premium Seating at Honda Center department in advancing its digital presence across all channels
Ensure all Premium Seating at Honda Center content across web, social and other channels aligns with brand expectations and is kept current
Develop and support lead generation programs for Premium Seating at Honda Center and the Anaheim Ducks
Perform other projects and duties as assigned
Qualifications

Bachelor's degree in a related field
Minimum of 2-3 years of experience in digital marketing or a related field
Experience with marketing automation systems, lead generation and nurturing, email marketing, basic HTML editing, landing page development, surveys, forms, social media and campaign reporting
Experience with advertising reporting, creative performance analysis and ROI tracking
Experience with Salesforce Marketing Cloud or comparable marketing automation platforms
Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices
Knowledge of hockey preferred
Strong written and verbal communication skills
Strong organizational skills with the ability to be self-motivated and creative
Able to work a flexible schedule, including nights and weekends, as required
This position is on-site. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.