Mgr, MarCom and Channel Marketing

Mgr, MarCom and Channel Marketing

An Amazing Career Opportunity for a Marketing Manager!! Location: Austin, TX; Palm Beach Gardens, FL Job ID: 48768 At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do. HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting-edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence. We are seeking an experienced Marketing Manager to lead our efforts in. The ideal candidate will have a deep understanding of biometric technologies, market trends, and customer needs, coupled with strong skills to drive product strategy and execution. He will report to the VP of Marketing Communications. Join HID and play a pivotal role in shaping the future of biometric technology, consumer electronics, and digital security. If you are passionate about leveraging biometrics to enhance security, convenience, and user experience, we want to hear from you!
HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.
As our Marketing Manager, you'll support HID's success by:
Managing internal and external resources to successfully deliver marketing initiatives
Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc.
Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
Localizing content for new product introduction deliverables based on developed positioning and messaging
Staying up-to-date with the latest marketing and advertising technology trends and best practices
Positioning and branding products and solutions through the website and e-commerce platforms.
Managing advertising, sponsorships, tradeshows and other tasks related to event and conference management
Working collaboratively
Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics
Your Experience and Background include:
BS degree in marketing, communications or related area
Minimum 8 years' experience in B2B marketing communications / demand generation / integrated marketing, with 2-3 years in the security industry a plus
Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Knowledge of desktop and embedded systems
Knowledge of HID technologies, i.e. Biometrics
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
Strong project management skills and the ability to balance multiple priorities
High self-motivation with a sense of urgency
Experience in working with and managing external vendor / partner relationships.
History of budget management
What we can offer you:
Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
A vibrant, welcoming & inclusive culture
Extensive career development opportunities and resources to maximize your potential
To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds