Associate Director of Digital Marketing & Comm

Details

Open Date

06/12/2026

Requisition Number

PRN45284B

Job Title

Marketing Communications Management

Working Title

Associate Director of Digital Marketing & Comm

Career Progression Track

M00

Track Level

M2 - Senior Supervisor

FLSA Code

Administrative

Patient Sensitive Job Code?

No

Standard Hours per Week

40

Full Time or Part Time?

Full Time

Shift

Day

Work Schedule Summary

Monday – Friday; 8:00 am – 5:00 pm

Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work

VP Area

Academic Affairs

Department

02199 - Marketing & Development

Location

Campus

City

Salt Lake City, UT

Type of Recruitment

External Posting

Pay Rate Range

68,545 - 95,545

Close Date

09/12/2026

Priority Review Date (Note - Posting may close at any time)

Job Summary

Marketing Communications Management

The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications.

This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities

Associate Director, Marketing Communications Management

Digital Strategy and Performance

Lead digital marketing strategy across paid and organic channels

Translate program and enrollment goals into measurable digital campaigns

Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web

Define and monitor KPIs and ensure consistent reporting across campaigns

Use performance data to improve results and inform future strategy

Evaluate and implement new tools, platforms, and approaches

Analytics and Reporting

Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics

Ensure reporting is accurate, consistent, and usable across teams

Provide clear insights to leadership and program stakeholders

Conduct ad hoc analysis to answer business questions

Lead testing and optimization efforts, including A/B testing across digital channels

Web and Digital Experience

Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus

Ensure websites are accurate, accessible, and aligned with brand and user experience standards

Partner with web and IT teams to improve usability and conversion performance

Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting

Team Leadership

Manage a cross-functional team that includes:

Paid digital and media

Social media (organic and paid)

Web content and updates

Communications and public relations

Set priorities, manage workflows, and ensure work is delivered consistently

Coach and support team development

Ensure projects and decisions are clearly documented and tracked

Communications and Integration

Oversee digital communications and PR alignment with marketing campaigns

Ensure messaging is consistent across channels

Support integrated campaign planning across marketing, creative, and program teams

Bring a clear digital perspective into broader planning conversations

Collaboration

Partner with program teams, creative, analytics, and IT to align priorities

Provide digital guidance to internal stakeholders

Ensure campaigns reflect audience needs and program goals

Maintain strong working relationships across teams

Operations, Partnerships, and Budget

Manage digital marketing budgets across channels

Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability

Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights

Ensure resources are used effectively and aligned with performance goals

Qualifications

Experience leading digital marketing strategy and execution across multiple channels

Strong understanding of paid media, social media, and web strategy

Experience with analytics platforms such as Google Analytics and Agency Analytics

Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS

Experience managing external agencies and vendor relationships

Experience managing teams and cross-functional work

Strong analytical and decision-making skills

Clear communication style with both technical and non-technical stakeholders

Minimum Qualifications

EQUIVALENCY STATEMENT :

1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Associate Director, Marketing Communications Management:

Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.

Preferences

Type

Benefited Staff

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page .

Online reports may be submitted at https://oeo.utah.edu

**https://publicsafety.utah.edu/safetyreport/**This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members , a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.