Director of Sale and Marketing - WNC Resort - Relocation Candidates Welcome

Luxury Hospitality | Western North Carolina - Relocation Candidates Welcome

A premier luxury hospitality property in the Western North Carolina mountains is seeking an experienced Director of Sales & Marketing to lead revenue growth, brand positioning, and guest engagement across multiple segments including leisure, corporate, and group business.
This is a hands-on leadership role for someone who thrives in a high-touch, experience-driven environment and understands how to blend strategic vision with day-to-day execution.
Key Responsibilities

Develop and execute comprehensive sales and marketing strategies aligned with revenue goals and market positioning
Drive group, corporate, and leisure business through proactive outreach, relationship building, and targeted campaigns
Lead and mentor a sales and events team, including hiring, training, and performance management
Oversee brand standards, messaging, and guest-facing marketing across all channels
Plan and execute integrated marketing campaigns (digital, social, PR, and direct outreach)
Build and maintain relationships with key accounts, event planners, and industry partners
Collaborate cross-functionally with operations, revenue management, and culinary teams to optimize guest experience and profitability
Analyze market trends, campaign performance, and sales data to inform strategy
Conduct site tours, client entertainment, and community engagement efforts
Ensure timely responses to inquiries, proposals, and booking opportunities
Leadership & Culture

Champion a culture rooted in genuine hospitality, teamwork, and high service standards
Act as a visible leader across the property, supporting guest experience and operational excellence
Serve as Manager on Duty as needed and collaborate closely with all departments
Qualifications

Proven leadership experience in luxury hotel or resort sales & marketing
Strong track record of driving revenue through group, corporate, and leisure segments
Experience managing marketing campaigns, CRM initiatives, and brand strategy
Excellent communication, presentation, and relationship-building skills
Highly organized with strong analytical and strategic thinking abilities
Compensation & Benefits

Competitive salary + bonus potential
Comprehensive benefits package including:
Health, dental, and vision insurance
401(k) with company participation
Paid time off and parental leave
Professional development support
Relocation assistance (if applicable)