Marketing Manager Running Project 3

Manager, Marketing

Become a member of our successful Global Run Marketing team based in Somerville, MA USA. We are currently looking for a Manager, Marketing for our Global Running Business Unit. The Manager, Marketing, will help manage and oversee PUMA's global sub-elite athlete program, PROJECT3, which includes all races and activations, as well as supporting regional marketing managers with their local execution and activation. Up to 50% of the responsibility will focus on PROJECT3 initiative management. The Manager, Marketing will also assist the Team Head in building long range marketing plans and be a support for various adhoc requests across the Global Run Business Unit.
This candidate must have corporate marketing experience, knowledge of the marketing funnel and understanding of how to build omni-channel marketing plans, passion for sports and specifically running and proven ability in executing successful campaigns.
Partner with PUMA globally in connection with the operational, logistical, and creative execution of the Program.
Collaborate with PUMA's global and regional running marketing teams to align on PUMA's annual objectives, athlete activation moments, and key races, in each case, in connection with the Program.
Support the long-term vision and evolution of the Program to ensure alignment with PUMA Running's brand and performance goals (to be determined by PUMA in its sole discretion).
Coordinate athlete communications, product seeding, and logistics for major race moments, in each case, to be determined by PUMA in its sole discretion.
Assist in managing the Program's annual calendar, budget, and partner relationships.
Collaborate with PUMA's brand marketing, creative, and social teams to bring the Program's stories to life across all channels.
Partner with PUMA's product team to support seeding strategy and athlete feedback loops.
Ensure alignment with PUMA's regional running leads and retail partners on activation(s) in connection with the Program. For the sake of clarity, the exact number and timing of such activation(s) shall be determined by PUMA in its sole discretion.
Identify opportunities for optimization and growth in connection with the Program.
Support PUMA's global "RUN" business unit with general marketing needs related to PUMA's product, press/media, and events.
Help manage external agency relationships and serve as day-to-day contact.
Assist in management of the marketing budget
Support Senior Manager, Team Head and Director Marketing with ad hoc requests
Your Talent

Bachelor's Degree in Marketing or related field
2-4 years' experience in Marketing role or proven related experience within an international environment
Authentic connection to the running world (i.e. former athlete or similar) preferred
Previous brand marketing experience necessary

at an agency or in-house, previous corporate retail experience a plus
Previous experience activating events and managing athlete facing projects
Excellent Written & verbal communication skills
Solid knowledge of Microsoft excel, power point and word are necessary
Excellent quantitative and organization skills
Ability to work cross-functionally in a global organization
Strong knowledge of and passion for the sports marketplace, specifically running
Proven ability to work independently and drive tasks to completion
Dependable and responsible with the ability to take initiative.
Travel required up to 30% domestic/international
The hiring range base pay for this position is $62,700-$83,380 + Bonus + Benefits
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.