Luxury Boutique Director (SANTA MONICA)

KYNAH is a luxury South Asian fashion brand designed for the modern South Asian-American woman — blending cultural heritage with contemporary design. Our Santa Monica boutique is an intimate, high-touch destination where every client interaction is an experience, and every garment tells a story.We're looking for an exceptional Boutique Director to lead our Santa Monica store. This is a leadership role for someone who builds teams, drives revenue, and owns the client experience from first hello to final fitting.You'll be the face of our boutique, the anchor of our team, and the primary point of contact for everything that happens on the floor.WHAT YOU'LL OWN? Team Culture & LeadershipLead, develop, and hold accountable a team of 4+ — setting the standard for excellence every day. Full-cycle hiring, onboarding, performance management, and scheduling are yours to own.? Sales & Revenue GrowthOwn individual and team sales targets — this is a metric you will be held to. Lead from the floor, coach in real time, and execute strategies that grow revenue and average order value.? Client Relations & ClientelingBuild and manage a robust client list. Deliver a high-touch, personalized experience that reflects the luxury and cultural nuance of KYNAH. You're the senior point of escalation when anything goes wrong — and you resolve it with grace.? Product & Garment FluencyDevelop a strong working knowledge of how KYNAH's garments are meant to fit, drape, and sit — enough to guide client conversations confidently and communicate clearly with our production team when fit or alteration concerns arise. Deep technical expertise is not required; genuine curiosity and willingness to learn is.? Store OperationsOversee day-to-day boutique operations end-to-end — inventory, presentation, scheduling, cross-functional communication, and zero operational backlog.YOU'RE A FIT IF YOU HAVE? 5+ years in luxury, bridal, or high-touch retail management? A proven track record building team cultures and hitting sales goals? Deep experience in clienteling — you have a client book and you know how to grow one? The confidence to lead from the front, address performance directly, and make decisions? Genuine passion for fashion, occasion wear, or South Asian aesthetics? Strong communication skills — warm and polished with clients, clear and direct with your team? Proficiency in Shopify, Asana, Gladly, or similar retail and CRM tools? The ability to thrive in a fast-moving, entrepreneurial environmentSCHEDULEWednesday – Sunday, full-timeWeekend availability is non-negotiable.On-call point of contact for store operations and client escalations as needed.HOW WE MEASURE SUCCESS? Consistent achievement of individual and team sales goals? A growing, loyal client list with strong retention? A team that operates with accountability, pride, and precision? A boutique that is always client-ready, always on-brand? Issues identified early and resolved with minimal escalationIf you're a proven retail leader who brings energy, ownership, and an eye for the client experience — we'd love to meet you.?? Santa Monica, CA | Full-Time | On-Site