Public Relations Manager

Public Relations Manager
DOUGLAS ELLIMAN OF LI LLC Miami Beach, Florida, United States Marketing

About this Position
The Public Relations Manager will play a key role in supporting and executing Douglas Elliman’s strategic communications initiatives, overseeing the development, coordination, and direction of public relations efforts on behalf of the brokerage, its development marketing division and its agents. Based in Miami and reporting directly to the senior director of public relations for Florida, this individual will collaborate closely with internal teams and external media to elevate brand visibility, strengthen market positioning, and drive meaningful press coverage.

We are seeking a proactive, results-driven professional who will be instrumental in shaping and executing comprehensive PR strategies. The ideal candidate is a strong communicator and storyteller, capable of identifying compelling narratives, managing multiple priorities, and delivering high-impact media placements in a fast-paced, dynamic environment.

Salary range: $75K to $90K

Primary Responsibilities

Develop and lead the execution of strategic media plans for both individual agents and Douglas Elliman’s corporate brand

Curate, format, and distribute daily press coverage for "The Daily", ensuring accuracy and timeliness

Maintain and continuously update key PR infrastructure, including media lists, press clip archives, and editorial calendars

Support the planning and execution of events, campaigns, and photoshoots, ensuring seamless coordination and brand alignment

Conduct ongoing research to inform PR strategy, identify media opportunities, and track industry trends

Drive targeted media outreach, with a focus on securing placements in top-tier national, business, and real estate outlets

Collaborate cross-functionally with marketing and other internal teams to ensure cohesive messaging and integrated campaigns

Review, edit, and uphold quality standards across all written materials, including press releases, pitches, and corporate communications

Represent Douglas Elliman at industry events, networking functions, and conferences

Requirements

5+ years of experience in public relations or a related field

Strong understanding of the real estate media landscape, including established relationships and insight into reporter preferences across top-tier, business, and trade outlets

Exceptional writing, editing, and verbal communication skills

Highly organized with the ability to manage multiple priorities in a fast-paced environment

Proactive, resourceful, and solutions-oriented with strong attention to detail

Confident public speaker with the ability to advise internal stakeholders on PR best practices

Collaborative team player with the ability to work both independently and cross-functionally

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