Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries.
Join our team, and help us shape the future of anime!
About the role
We’re looking for an Influencer Marketing Senior Manager to join our Audience Development team. Reporting to Senior Director, Audience Development, you will shape and execute Crunchyroll’s influencer marketing strategy from start to finish.
This role will be based in Los Angeles, California.
Core Areas of Responsibility
- Develop and execute Crunchyroll’s global influencer marketing strategy, ensuring alignment with brand goals and focusing on partnerships that grow awareness and brand affinity.
- Lead influencer activations for designated campaigns, including IP-specific support, conventions, live events, ecomm promotions, and product partnerships.
- Collaborate with internal teams (PR, Partner Relations & Content Marketing, etc.) to integrate influencer partnerships into broader campaigns and business objectives.
- Analyze campaign success via key metrics, optimize future activities to improve engagement and ROI, and provide regular performance reporting.
- Manage relationships with influencer partners and agency contacts, ensuring consistency with contracts, rates, and serving as the primary point of contact.
- Educate internal teams on influencer marketing best practices and advocate for Crunchyroll’s influencer strategy.
About You
- 8+ years of experience in influencer marketing, talent management, or celebrity partnerships within entertainment or fandom industries.
- Strong network of influencer and content creator contacts with proven success in building engagement and loyalty.
- Deep understanding of social media platforms, content trends, and community-driven content nuances.
- Strong understanding of anime and entertainment fandoms, and ability to engage core fans and general audiences through authentic partnerships.
- Capacity to identify emerging trends and strategize fan-focused promotional use.
- Confidence managing influencer marketing contractors and agency partners, allocating campaign assignments effectively.
Why you will love working at Crunchyroll
- Competitive compensation package including salary and performance bonus opportunities.
- Flexible time off policies allowing you to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Savings Account (HSA) program and Health Care & Dependent Care Flexible Spending Accounts.
- 401(k) plan with employer match.
- New parent support program.
- Pet insurance and pet‑friendly offices.
Pay Range: $122,000 - $152,500 USD.
About our Values
- Courage – overcoming fear to enable our best selves.
- Curiosity – gateway to empathy, inclusion, and understanding.
- Kaizen – constant forward progress.
- Service – serving our community with humility and joy.
Our commitment to diversity and inclusion
We are an equal opportunity employer and value diversity at Crunchyroll. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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