Head of Growth (E-Commerce & Performance Marketing)

Head of Growth (E-Commerce & Performance Marketing)
Location: New York City, NY, United States.

Department: Head of Growth (E-Commerce & Performance Marketing), Type: Full Time

Job Title: Head of Growth (E-Commerce & Performance Marketing)

Pay: $150,000 - $170,000 + 0.5% - 1% Equity

Shift: N/A

Schedule: Full time, Permanent Role

Visa Sponsorship: Not Available

Relocation Assistance: Not Available

About the Role
We are seeking an experienced and ambitious Head of Growth to lead the next stage of our expansion. This is a high‑impact leadership role responsible for developing and executing the company’s full‑funnel growth strategy across direct‑to‑consumer (DTC) and wholesale channels. The position goes beyond campaign execution—you will architect the growth playbook, build scalable acquisition and retention systems, lead growth initiatives across multiple channels, and own key performance metrics that drive revenue. The ideal candidate has successfully scaled consumer brands, understands both performance marketing and lifecycle marketing, and thrives in fast‑paced, high‑growth environments. As a key member of the leadership team, you will directly influence the future trajectory of a sustainability‑focused brand while helping shape the company's long‑term growth strategy.

Key Responsibilities

Growth Strategy & Revenue Expansion

Define and execute a comprehensive full‑funnel growth strategy covering acquisition, activation, retention, and monetization.

Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels.

Develop scalable customer acquisition strategies that generate sustainable revenue growth.

Performance Marketing

Own and optimize customer acquisition across paid channels including Meta (Facebook & Instagram), Google Ads, TikTok Ads, Amazon Advertising.

Improve key performance metrics such as ROAS, CAC, customer acquisition efficiency, and revenue growth.

Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations.

Lifecycle Marketing & Retention

Build and optimize lifecycle marketing programs across email and SMS.

Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives.

Create upsell, cross‑sell, and customer loyalty programs that maximize lifetime value (LTV).

Analytics & Experimentation

Establish growth reporting frameworks, dashboards, and KPI tracking systems.

Monitor and optimize:

Customer Acquisition Cost (CAC)

Lifetime Value (LTV)

Payback Period

Retention Metrics

Revenue Growth

Lead testing and experimentation efforts through A/B testing and data‑driven decision‑making.

Cross‑Functional Leadership

Partner with Product, Brand, Operations, and Technology teams to ensure growth initiatives scale effectively.

Collaborate with Design and Engineering teams to optimize landing pages, conversion funnels, checkout experiences, and event & venue integrations.

Ensure growth initiatives align with operational capabilities and supply chain requirements.

Team Leadership

Build, mentor, and manage a high‑performing growth team.

Establish ambitious goals and performance metrics.

Foster a culture of innovation, accountability, experimentation, and continuous improvement.

Required Qualifications

Proven success leading growth initiatives for a consumer, DTC, or e‑commerce brand generating at least $5M+ in annual revenue.

Demonstrated experience scaling brands from approximately $5M to $50M+ in annual revenue.

Extensive hands‑on experience managing paid media channels including Meta, Google, TikTok, Amazon.

Strong expertise in lifecycle marketing platforms such as Klaviyo, GA4, similar marketing automation and analytics tools.

Deep understanding of performance marketing, attribution, customer acquisition, retention, and growth analytics.

Experience building dashboards, reporting frameworks, and experimentation programs.

Exceptional analytical, leadership, communication, and problem‑solving skills.

Preferred Qualifications

Based in or willing to work on‑site in New York City.

Experience working with sustainable, mission‑driven, consumer‑focused brands.

Prior leadership experience managing high‑performing growth teams.

Strong understanding of both brand‑building and performance‑driven marketing strategies.

Ideal Candidate Profile

You are a hands‑on growth leader who combines strategic vision with execution excellence. You have successfully scaled consumer brands through a combination of paid media, lifecycle marketing, partnerships, and data‑driven experimentation.

You are equally comfortable:

Optimizing Meta and Google campaigns

Analyzing ROAS, CAC, and LTV metrics

Building retention systems and lifecycle programs

Collaborating with creative teams to develop high‑converting brand messaging

Candidates with experience at leading DTC brands such as Glossier, Athletic Greens, Our Place, Oura, Liquid Death, or similar high‑growth consumer brands are strongly encouraged to apply.

Compensation & Benefits

Competitive Base Salary: $150,000 - $170,000

0.5% - 1% Equity Participation

Opportunity for compensation growth as the company scales

Significant leadership influence and visibility

Direct impact on a sustainability‑focused mission

Career advancement opportunities tied to company growth

Eligibility

Must be legally authorized to work in the United States.

No current or future visa sponsorship available.

U.S. Citizens and permanent work‑authorized candidates strongly preferred.

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