Brand Marketing Director

Open Positions
Position: Brand Marketing Director

Location: Grand Rapids, MI

Job Id: 1120

# of Openings: 1

SUMMARY
The Brand Marketing Director is responsible for leading brand strategy development and brand activation across the Mahou USA portfolio. This individual will oversee a team focused on building differentiated brand positioning, driving consumer engagement, and executing impactful marketing programs that strengthen brand equity and accelerate commercial growth.

This role partners cross-functionally with Sales, Commercial Strategy, Finance, Insights, and Production to develop annual brand plans, lead integrated marketing campaigns, and ensure consistent execution across all consumer touchpoints. The Brand Marketing Director will champion consumer-first thinking, leverage data and insights to guide decision-making, and ensure Mahou USA brands remain culturally relevant and competitive within the evolving beverage landscape.

The ideal candidate is a strategic marketing leader with strong team‑leadership skills, deep brand-building experience, and a passion for creating breakthrough programs that connect with consumers and customers alike.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leads the development and execution of annual brand strategies across the Mahou USA portfolio.

Manages and develops the brand marketing team, fostering a culture of collaboration, creativity, accountability, and continuous improvement.

Oversees integrated marketing planning including media, digital, social, experiential, partnerships, PR, and retail activation.

Leads brand activation initiatives that drive consumer engagement, trial, loyalty, and awareness.

Co‑Develops and manages annual brand calendars with cross‑functional input from Sales, Commercial Strategy, Innovation, and Operations.

Partners closely with Sales and Commercial teams to ensure brand strategies are effectively translated into retail and on‑premise execution.

Oversees strategic alignment on campaign development and execution from concept through launch, ensuring programs are delivered on time and within budget.

Uses consumer insights, syndicated data, market trends, and competitive intelligence to inform brand strategies and optimize marketing investments.

Evaluates campaign and activation performance against KPIs and provides recommendations to improve future effectiveness.

Leads agency relationships including media, experiential, PR, and digital partners.

Presents brand strategies, campaign results, and business recommendations to senior leadership.

Ensures brand consistency across all communication channels and consumer touchpoints.

Identifies emerging cultural, category, and consumer trends that can drive future growth opportunities.

Collaborates with Innovation and Insights teams to support new product launches and portfolio growth initiatives.

Fully responsible for marketing budget management – forecasting, PO process, monthly reconciliation and ROI delivery.

Responsible for special projects as assigned by the CMO.

Consistently identifies and produces opportunities for continuous improvement.

QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below:

7‑10 years experience executing brand strategy – ideally within beverage, or CPG.

Experience leading brand activation & integrated marketing campaign execution.

Demonstrated cross‑functional collaboration.

Strong analytical and financial acumen.

Excellent communication and presentation skills.

Employee Benefits

Health insurance benefits are offered to all employees including a no‑cost plan. Our cafeteria‑style benefits include medical, dental, vision, life, short/long‑term disability, identity theft protection, critical illness/accident/hospital and pet insurance.

Employer Health Savings account contributions for eligible employees.

We are partnered with an Employee Assistance Program and offer up to 7 free counseling sessions per issue per year for all employees and anyone living in the same household.

Discounts on gyms and opportunities for monthly reimbursement.

Paid Time Away, including personal, observed holidays, floating holidays, volunteer time, and paternity leave.

For significant work anniversary milestones, we offer sabbaticals – paid time away from your job.

Beer, Food and Fun: employee happy hours throughout the year, internal recognition including Employee of the Month & Employee of the Year rewards, giveaways throughout the year.

We offer a 401(k) plan with a Company Match.

Competitive wages.

Shift premiums for off‑shift hours.

Beer and Apparel Discounts: 50% off draft & packaged beer; 33% off everything else (food, apparel, etc.); free keg for your wedding or renewing vows; $75/annually safety boot reimbursement for production & retail employees; $100/biennial safety glasses reimbursement for production employees; production & retail employees receive five work shirts annually.

Give Back: paid time away for volunteer work (Volunteer PTO), matching employee donations through our Bigger Pitcher Giving Committee, and on‑site blood drives.

We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

Founders Brewing Co. is an Equal Opportunity/Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

If you require reasonable accommodation in completing this application, please reach out to info@foundersbrewing.com

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