Senior Meta Strategist (Remote US) - Future Opening

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through three divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all three divisions, we're seeking forward‑thinking people who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Paid Strategist
(Internal Title: Senior Account Strategist, Paid Social)

Roles & Responsibilities

Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Maintain weekly communication with vendors or operational partners to ensure tasks are aligned, work quality is maintained, and potential improvements are identified

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Assume responsibility for personal productivity and utilization

Work directly with the Associate Director to ensure internal and client goals are achieved

Grasp the value of programmatic campaigns

Drive cross‑sells, upsells, and referrals via client relationships and professional network

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

2+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads

Understanding of different ad units within the LinkedIn or Meta platform such as conversation ads, document ads, CTV and more

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6Sense, and more

Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title, etc.

Proven and measurable success with mid‑market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; a true problem solver

Passion for staying at the cutting edge of the industry and always looking for opportunities to grow and share

Ability to organize, prioritize, and manage multiple projects simultaneously

Quality‑obsessed and has not lost the love for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

Encompass our core values through every interaction—both internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client points of contact and executives

Demonstrate exceptional decision‑making in strategic direction for accounts

Benefits

Medical, dental, vision, disability, and life insurance coverage for you and your family—100% employer‑paid for primary plan, 50% contribution for dependents

Mental health support—access to certified therapists through Spring Health, membership to Headspace

Physical health support—physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

Time Off—Unlimited PTO (minimum 2 weeks), Paid Company Holidays, Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave

Financial—Traditional and Roth 401(k) with a 3% company match

Bonus—Annual bonus based on tenure, increasing over time

Work Environment Requirements
As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For certain positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role offers the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, have reliable internet access, and maintain a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information
Directive Trading _—at Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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