Senior Advertising Executive Job at Mal-Warwick-Donordigital in Berkeley

Position Summary

The Senior Advertising Executive is responsible for all senior-level planning and leadership of the digital advertising with our nonprofit and political organization clients. The Senior Advertising Executive will act as the lead relationship manager for a portfolio of clients, working within a team to deliver the advertising strategies for direct marketing fundraising programs.

Duties & Responsibilities

• Lead day‑to‑day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting


• Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results


• Develop and nurture relationships with clients, including regular communication of via email, meetings, presentations, and written reports


• Coordinate creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign


• Create and review client budgets and reconcile with Accounting team


• Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client‑facing recommendations


• Develop up‑sell/cross‑sell strategies


• Demonstrate working knowledge of each area of agency’s resources


• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations


• Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development


• Participate in new business proposals and presentations

Essential Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum years of experience required: 7


• In the following areas: Dedicated digital paid advertising role and/or media planning within the field of advocacy, fundraising, online marketing, direct response

Required experience & knowledge

• Demonstrated experiencing managing the full scope of digital paid advertising


• Technology‑oriented, with ongoing understanding of how online fundraising, marketing, and advocacy technology works


• Experience making data‑driven decisions using advertising KPIs from analytics, A/B testing and dashboards to implement recommendations to ensure ongoing optimization.


• Understanding of advertising platforms including Facebook Business Manager, Google Analytics, and Google Ads


• Strong understanding of Google Grant management and best practices


• Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)


• Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

Additional desired experience & knowledge (but not required)

• Knowledge and understanding of Microsoft Ad for Social Impact Grant and LinkedIn ad grant management and best practices


• Some experience with Luminate, Salsa, EveryAction, Engaging Networks, Salesforce Marketing Cloud, or similar eCRM platforms


• Experience with Project Management or Workflow tool such as ClickUp

Skills & Abilities

• Communication. Facilitates effective and lively discussion, presenting compelling arguments to large and cross‑functional teams


• Writing/Editing Skills. Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external‑facing documents, etc.)


• Attention to Detail. Creates, refines, and enforces high level of standards, promoting team adherence and ensuring consistency


• Leadership & Accountability. Demonstrated management and supervisorial skills, fostering accountability, aligning goals, setting expectations, and encouraging top performance of individuals and/or small teams


• Collaboration. Leads high-performing teams by setting clear expectations, inspiring others, motivating towards shared outcomes, and ensuring alignment of vision and successful results


• Relationship Building. Navigates complex dynamics to cultivate strong internal and external partnerships, deepening engagement with key stakeholders to advance shared goals


• Adaptability & Change Leadership. Comfortably experiments with new approaches to improve results and identify better outcomes


• Agency Products & Services. Proactively identifies opportunities, improvements, and/or innovations and leads the cross‑selling/up‑selling to relevant stakeholders


• Agency Mission, Vision, & Values. Understands and communicates the agency's vision and direction, clearly articulating organizational goals and values, and ensuring work aligns with the broader mission


• Agency Work Environment. Successfully functions in a high‑paced environment, across multiple work priorities, projects, clients, and client issue areas


• Client‑Success Focused. Offers sound counsel, and guides team to implement principles, procedures, and best practices in the industry


• Project Management & Effective Work Product. Develops innovative strategies that align with set‑forth goals and ideas


• Critical Thinking & Strategic Decision‑Making. Proactively seeks opportunities to solve problems, improve, and otherwise and make decisions that affect team workflows and success

Personal Characteristics

• Interest in working as a member of a larger team and across multiple projects, clients, and social issues


• Comfort building long‑term relationships with both internal and external stakeholders


• An inclination to work among colleagues dedicated to approaching work with a lens of social justice, anti‑racism, and anti‑oppression


• Interest in progressive issues, including environmental protection and conservation, international aid and development, social justice, anti‑racism and anti‑oppression, women’s rights, LGBTQIA+ issues, electoral politics, etc.


• Willingness to travel

Benefits

MWD is an employee‑owned Benefit corporation. We seek to champion a rewarding work environment where all employee‑owners can thrive, in part, through the equitable distribution of compensation and benefits, including:

• Candidates hired into this role typically start between $85,000–$94,000, depending on experience, skills, and internal pay equity guidelines, with the full range extending beyond this band allowing for annual and long‑term growth within the role. In addition to base salary, total compensation includes fully paid core benefits, profit sharing, automatic retirement contributions, and employee ownership, each explained in greater detail below. We also walk candidates through total rewards during the interview process.


• Participation in our Employee Stock Ownership Program (ESOP), which allows every employee‑owner to share in the growth and prosperity of the company


• Employer‑sponsored and paid core benefits: Health (multiple carrier options), Dental, Life Insurance, Short and Long‑Term Disability, Employee Assistance Program (EAP), employer‑matching FSA dollars


• 35% employer share of cost for dependent health insurance


• Additional optional benefits with employee share of cost: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan


• 401(k) with automatic employer‑sponsored contributions equal to 3% (“automatic” means there is no match—MWD contributes regardless of employee’s deferrals, and there is no vesting period)


• Equalized profit sharing


• Paid Time Off, including:
  
  
  
  • 13 company holidays
  
  
  • Early release every Friday and on days preceding company holidays
  
  
  • Vacation time – starting at 15 days per year (increases over tenure)
  
  
  • Sick Leave – 1 day per month
  
  
  • Personal time – 3 days per year
  
  
  • Paid Parental Leave – 8 weeks
  
  
  • Volunteer Leave – 3 days per year
  
  
  
  


• Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff‑directed corporate donations


• Access to industry conferences & professional development opportunities


• A remote‑first work environment with access to offices for local staff (Berkeley | DC)

Equal Opportunity Employer

Beyond being an equal opportunity employer, MWD is committed to being an anti‑racist and anti‑oppression organization and we have a zero‑tolerance policy for racism, discrimination, harassment, retaliation, and oppression of any kind. We are dedicated to the fulfillment of this commitment through our Diversity, Equity, & Inclusion initiatives that connect to every phase of the employee‑owner lifecycle, starting with recruitment. We encourage candidates of all identities and backgrounds to apply for positions you believe align with your skill set and current and future interests. And we review applications based on agency need, position requirements, and candidate qualifications without elimination based on race, color, religion or belief, sex, sexual orientation, gender identity, marital or family status, national origin, veteran status, disability, or any other protected status.