Marketing Manager

Overview Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. Together, we lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning. Recognized as one of the nation\'s Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, Asset Living is a trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
Marketing Manager As the Marketing Manager, you will play a pivotal role in providing strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our clients. You will collaborate with operational leadership to establish and execute effective marketing efforts and develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of the assigned portfolio.
Leverages centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for the assigned portfolio.
Analyses ongoing leasing and marketing performance and provides performance data reporting to operational leadership and clients.
Recommends and oversees the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of the assigned communities.
Provides leasing and marketing training and best practices to onsite teams.
Creates marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
Presents recommendations, ideas, and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.
Education & Experience Bachelor\'s degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem-solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
Experience in Real Estate Property Management
Experience with Property Management Software – Yardi, Onesite, Entrata
Experience with industry-related CRMs – Rent Dynamics, Knock.
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

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