Performance Marketing Director

Performance Marketing Director

Greenwood Village, CO
Performance Marketing Director will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete.
Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO.
Your key responsibilities include:
Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
Deliver regular performance dashboards to sales, division presidents, and executive leadership
Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM
Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey
Manage the martech stack including analytics platforms, tag management, and ad tech integrations
Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner
Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team
What you have:
Proven experience managing and developing a small team
Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms
Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search
Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery
Strong analytical skills with the ability to connect media metrics to business outcomes
Experience with full-funnel attribution in a long sales cycle environment
Preferred:
Prior experience in homebuilding, real estate, or residential development
Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction)
Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot)
Understanding of new home sales processes and Realtor co-op dynamics
Your education and experience:
A Bachelor's Degree in Marketing, Communication, or a related field.
7+ years in performance or digital marketing, with 3+ years in a director-level role.
Compensation
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that's you, if you're a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.