Brand Marketing Manager Hot Job Los Angeles, California Department Marketing

In this role you will:

Develop, implement, and execute the marketing strategy to position Tinder in the US

Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight

Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well‑rounded and effective campaigns; proactively manage cross‑functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal

Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics

Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners

Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US

Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end‑to‑end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping stakeholders informed

Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative

Own and develop creative marketing briefs — clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution

Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions

Present campaign strategy and results confidently to leadership; bring a clear strategic POV to cross‑functional settings, pressure‑testing assumptions and driving alignment

You’ll need:

Bachelor’s degree (business, communications, advertising, media, or related field preferred)

5+ years of proven experience with brand strategy

Experience working with small and large agencies, from leading briefs to 360 execution and delivery

Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in‑flight

Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities

Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment

Thrive in a fast‑paced environment, and high comfort level with ambiguity, and adapting to change

Organized, attentive to detail, and proactively takes initiative

Outstanding verbal and written communication skills, including the ability to present confidently to leadership

Deep familiarity with digital and social platforms, including platform‑specific creative best practices (e.g., TikTok, YouTube, Instagram)

As a full‑time employee, you’ll enjoy:

Unlimited PTO (with no waiting period), 10 annual Wellness Days

Time off to volunteer and charitable donations matched up to $15,000 annually

Comprehensive health, vision, and dental coverage

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

100% paid parental leave (including for non‑birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Free subscription to Tinder Gold

Location: Los Angeles office (hybrid work requiring 3x in‑office per week).

Salary Range: $115,000 - $128,000 a year. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

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