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Marketing Designer - Contract

Creative People Inc · San Francisco, CA, USA ·

Job type:
Contract

Designer II, Web & Lifecycle

Job Title:

Designer II, Web & Lifecycle

Location:

In-Office, San Francisco Creative

Reports To:

Creative Director, Go To Market

Contract : 3 Months, 40 hours/week

About the role

Our client, a global fintech company, is hiring a Web & Lifecycle Designer to shape how they show up across its most powerful digital surfaces, including their website and the full member journey. This is not a production role. You'll sit at the intersection of craft, systems, and emerging technology, crafting two of our highest-impact creative canvases and building the design infrastructure that scales both.

You'll create high-quality, insight-driven experiences from the moment a prospective member first lands on their site through every lifecycle touchpoint that follows-email, push, in-app, and beyond. This role is for a visionary designer who sees the full picture, builds for scale, and uses AI as a creative accelerant.

In this role, you can expect to

Own the design of individual projects across the website and lifecycle channels-setting quality and strategic creative vision for both surfaces
Build and evolve scalable design systems and component libraries that enable consistency, speed, and AI-assisted creation across web and lifecycle
Apply AI and emerging tools to transform how web experiences are built, campaigns are concepted, and content is personalized at scale
Shape high-impact web experiences including responsive pages, conversion flows, navigation systems, and CRO-driven experiments
Define how the brand engages members across lifecycle touchpoints-email, push, in-app, and SMS-with work that is both brand-building and performance-driving
Partner with Growth, CRO, and Product to drive experimentation, using data and performance insights to continuously evolve creative approaches
Champion accessibility standards (WCAG/AA) and UX best practices across all digital initiatives
Collaborate closely with Marketing, Engineering, Content, and Product to bring ideas to life at the highest level of craft
Operate with autonomy, identifying opportunities and raising the bar across both channels
To thrive in this role, you have

5+ years of experience in visual design, with demonstrated work across web (responsive, conversion-focused) and lifecycle or CRM channels
A visionary design sensibility-a strong point of view on what great looks like, not just what ships
Deep expertise in design systems, component libraries, and scalable creative frameworks
A track record of driving measurable impact through your design decisions
Fluency in Figma and modern collaboration tools, with AI-native thinking and a genuine curiosity for what's next
Experience with A/B testing, CRO experimentation, and using performance data to inform and evolve your work
A deep understanding of user behavior, journeys, accessibility (WCAG/AA), and human-centered design
Strong storytelling and communication skills, with the ability to influence cross-functional partners
The ability to own large, ambiguous areas of work and deliver with speed and quality
Bonus points if you

Have experience designing for fintech, financial services, or other consumer-facing tech
Bring a background in front-end development or HTML/email constraints
Have experience designing within CRM platforms like Braze, Iterable, or Contentful
Have led design sprints or facilitated workshops for cross-functional alignment
Are passionate about measuring impact and driving data-informed design decisions