Corporate Marketing Director

Corporate Marketing Director

PruittHealth | Corporate Communications
PruittHealth is seeking a strategic, results-driven Corporate Marketing Director to lead enterprise marketing initiatives across post-acute care, home health, hospice, senior living, and regulated programs such as PACE and Medicare Advantage.
This newly created role will drive performance-focused marketing strategies that strengthen brand differentiation, support field sales, and deliver measurable growth in referrals, leads, and admissions—while ensuring full compliance with CMS and healthcare regulations.
Key Responsibilities
Lead enterprise marketing strategy aligned to growth and census goals
Drive integrated campaigns across paid media, digital, and traditional channels
Enable field sales teams with compliant, high-impact marketing tools
Own performance marketing, analytics, and ROI optimization
Oversee website, SEO/SEM, lead generation, and paid media strategy
Ensure all marketing meets regulatory (CMS, state, federal) requirements
Partner with agencies and cross-functional teams to deliver results
Leverage AI and emerging technologies to improve efficiency and impact
Qualifications
8+ years of marketing experience (healthcare or regulated industry preferred)
Proven success with integrated, performance-driven campaigns
Strong analytics and ROI mindset
Experience supporting sales/business development teams
Familiarity with CMS guidelines strongly preferred
Experience managing agencies and cross-functional stakeholders
What Success Looks Like
Increased referrals, admissions, and qualified leads
Improved marketing ROI and campaign performance
Strong sales enablement adoption in the field
Seamless execution within regulatory requirements
Family Makes Us Stronger. Our family, your family, one family. Committed to loving, giving, and caring. United in making a difference.
We are eager to connect with you! Apply Now to get started at PruittHealth!
As an Equal Employment Opportunity employer, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.