Senior Product Strategist Marketing Manager

Senior Marketing Strategist Manager - Aon Private Risk Management

Aon is seeking a dynamic Senior Marketing Strategist Manager for Aon Private Risk Management (APRM). This position will be office based in Chicago, IL, New York, NY, Fort Washington, PA or Berkeley Heights, NJ. At Aon, Affinity Marketing sits at the intersection of growth, client retention, and partner enablement—focused on driving real business outcomes, not just marketing activity. We are hiring a Marketing Strategist to lead growth for Aon Private Risk Management (APRM)—our business serving high-net-worth individuals and families with complex personal insurance needs. This is a hands-on role for someone who wants ownership, impact, and a direct connection to revenue growth. Aon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.
What the day will look like: This role serves as the marketing lead primarily for Aon's Private Risk Management business unit, responsible for both driving measurable business outcomes and ensuring high-quality execution across all marketing initiatives. The Senior Marketing Strategist balances strategic thinking with strong operational discipline, acting as a partner to business leadership while maintaining rigorous standards for content quality, accuracy, and delivery. This role is expected to operate at both the strategic and execution level, with equal accountability for business outcomes and the quality of all deliverables.
How this opportunity is different: You will own the marketing strategy and execution for APRM—turning insight into action and driving measurable results. Drive growth by developing strategies to generate high-quality demand and referrals. Expand reach across advisor, partner, and client networks. You own outcomes, not just campaigns. You'll work directly with sales and business leadership. The focus is impact, not visibility. Marketing here is relationship-driven, not mass-market. This role blends strategy and execution—you'll think like a strategist and operate like a builder. Own marketing contribution to growth, retention, and conversion for assigned business unit. Translate business priorities into clear, actionable marketing plans. Lead cross-functional marketing pod (demand gen, content, CRM, digital) and ensure alignment. Oversee campaign strategy and execution across channels. Run Monthly Business Reviews, including performance tracking and recommendation of actions. Ensure all marketing outputs meet high standards for clarity, accuracy, and professionalism. Support field teams with practical tools to drive referrals and sales engagement. Manage key initiatives including campaigns, events, and client communications. Lead Events as a Growth Engine. Events are a core part of how APRM builds relationships and drives growth. Develop and execute bespoke client and prospect experiences. Identify and create new event-driven growth opportunities. Ensure events are: thoughtful, high-touch, aligned to high-net-worth expectations. Content Quality and Execution Standards. Maintain accountability for final quality of all marketing deliverables. Ensure consistency in messaging, tone, and grammar. Partner with content and creative teams while holding final responsibility for output quality. Minimize rework by ensuring strong attention to detail upfront. Own the Family Office Symposium. Take a lead role in APRM's flagship event. Coordinate budgeting and planning. Support location sourcing and venue selection. Shape educational content and programming. Drive end-to-end execution with business leaders. Strengthen Retention & Cross-Sell. Develop programs to deepen client engagement. Identify opportunities to expand share of wallet. Lead Campaign Execution. Own campaigns end-to-end (email, events, thought leadership, partnerships). Coordinate across teams to deliver high-quality execution.
Skills and experience that will lead to success: You'll be a strong fit if you: take ownership and are comfortable operating with ambiguity; prefer impact over process; enjoy turning strategy into practical execution; work well with sales and business stakeholders; can simplify complex topics into clear, usable messaging; influence effectively without formal authority; have 6–9 years of experience in marketing strategy, growth, or product marketing; proven ability to manage cross-functional teams without direct authority; strong balance of strategic thinking and hands-on execution; high attention to detail and commitment to quality; ability to work effectively with senior stakeholders.
Success Metrics: Contribution to pipeline growth and improved conversion; increased retention or cross-sell performance; delivery of fewer, higher-impact initiatives; consistent, high-quality marketing outputs with limited rework; strong trust and partnership with business leaders.