Director of Marketing & Strategic Partnerships

Director of Marketing & Strategic Partnerships
Director of Marketing & Strategic Partnerships

OALA is hiring a Director of Marketing & Strategic Partnerships to lead the association’s sponsorship and partnership development, marketing strategy, and digital communications. This role will focus on growing partner relationships, expanding sponsorship revenue, and strengthening OALA’s brand presence.

Position Summary
The Director of Marketing & Strategic Partnerships leads the Ohio Assisted Living Association’s (OALA) sponsorship, partnership, marketing, and digital communication strategy with a strong focus on growing revenue through new partners and sponsors. This role is responsible for identifying, cultivating, and securing new partnerships and sponsorships, while also strengthening relationships with existing partners to maximize engagement and long‑term value. The Director oversees marketing communications, social media, and email campaigns to support OALA's visibility and organizational priorities. Success in this role requires strong sales acumen, proactive outreach, and the ability to build and maintain high‑value industry relationships in a hybrid, team‑oriented environment.

Key Responsibilities
Marketing Strategy & Brand Management

Develop and execute a comprehensive marketing strategy that supports Ohio Assisted Living Association’s programs, events, and organizational goals

Maintain consistent brand identity across all communication channels

Oversee content planning, messaging, and visual standards for all marketing materials

Analyze marketing performance metrics and adjust strategies to improve reach and engagement

Lead the development, stewardship, and growth of OALA’s partnership and sponsorship programs

Identify, cultivate, and secure new partnership and sponsorship opportunities

Conduct outreach, sales calls, and relationship-building with industry partners and vendors

Develop sponsorship packages, benefits, and deliverables that align with partner needs and OALA priorities

Ensure timely fulfillment of all sponsorship commitments, including event visibility, digital placements, and communications

Conference & Event Collaboration

Drive Trade Show growth by securing new vendors, expanding exhibitor participation, and cultivating long-term vendor partnerships

Serve as a key member of the conference planning team

Coordinate marketing plans for conferences, trainings, and member programs

Support sponsor visibility, signage, digital promotion, and onsite fulfillment

Collaborate with internal staff to ensure accurate promotion of deadlines, registration, and event logistics

Contribute to event strategy discussions and cross-department planning

Email Marketing & Digital Communications

Manage OALA’s email marketing strategy, including newsletters, program announcements, and targeted campaigns

Create and schedule email content that is timely, relevant, and aligned with organizational messaging

Monitor email analytics to improve open rates, click‑through performance, and audience segmentation

Oversee digital communication platforms, including website updates and online promotions

Develop and execute OALA’s social media strategy across platforms (e.g., Facebook, LinkedIn)

Create engaging, timely content that highlights OALA programs, advocacy efforts, events, and member value

Monitor engagement metrics and adjust content strategy to increase reach and interaction

Ensure social media messaging aligns with OALA’s brand, voice, and regulatory considerations

Coordinate social media visibility for partners, sponsors, and event promotions

Manage relationships with designers, printers, digital vendors, and marketing contractors

Oversee timelines, budgets, and deliverables for marketing projects

Ensure all marketing activities comply with association standards, policies, and brand guidelines

Internal Collaboration & Leadership

Work closely with the Executive Director and leadership team to align marketing priorities with organizational strategy

Provide marketing support to internal departments, including education, membership, and regulatory communications

Contribute to cross‑department planning and organizational initiatives

Maintain a high level of professionalism, responsiveness, and communication

Demonstrate strong teamwork and collaboration in a hybrid work environment

Perform other duties as assigned to support organizational goals and cross‑department collaboration

Qualifications

Bachelor’s degree in marketing, communications, business, or related field

3–5+ years of experience in marketing, preferably in an association, nonprofit, or senior living environment

Demonstrated experience in sales, particularly in sponsorships, partnerships, or corporate relations

Strong writing, editing, and content development skills

Proficiency with email marketing platforms, CRM systems, and social media management tools

Ability to manage multiple projects, deadlines, and stakeholders

Strong interpersonal skills and the ability to build positive relationships

Ability to work effectively in a hybrid environment with a high degree of accountability

Creative problem‑solver with a strategic mindset and attention to detail

Promoting the continued growth of quality Assisted Living in Ohio.

Location:
1201 Dublin Rd Suite 149
Columbus, OH 43215

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