Director, Tech Lead CORE CRM

About the Role
Senior Software Engineer - CRM
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience.

Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across Coca-Cola’s North America Operating Unit.

Our work spans customer journeys, service delivery, sales workflows, and the platforms that connect them. We are raising our standards for product craft and rebuilding the systems behind these experiences.

As a Tech Lead, you will serve as the tech lead on an empowered product team, partnering with Product and Design to solve meaningful problems and deliver measurable outcomes.

This role is for engineers who want to shape solutions, not just implement them.

What You Will Work On
Build user‑centered, enterprise software that directly improves how sales teams work with customers. Engineers on the Sales Experience team partner closely with users, product, design and other stakeholders to design, build, and evolve connected tools, data, and workflows used daily by sales teams. You will build solutions across the North America Operating Unit across Retail, Food Service, and Finance teams. The work spans experimentation, systems thinking, and continuous improvement. You will be responsible for optimizing business outcomes like profitable volume growth, productivity, execution quality, and customer impact rather than technology for its own sake.

You’ll help create scalable, reliable platforms and experiences that reduce friction, surface insights, and enable better decisions all while operating at the standards required of enterprise software.

How We Work
You’ll be part of a dedicated, cross‑functional team (Product, Design, Engineering) that is:

Empowered to solve problems, not just build features

Accountable for outcomes, not output

Collaborative by default, from discovery through delivery

Continuously learning, using data and customer insight to improve

Key Responsibilities
Partner in Discovery & Solution Shaping

Work closely with Product Management and Product Design to deeply understand customer problems, workflows, and pain points

Contribute to solution discovery, including ideation, prototyping, and evaluating multiple approaches

Bring a strong technical perspective to help the team identify what is feasible, what is valuable, and what is worth building

Challenge assumptions and propose alternative solutions that are simpler, faster, or more impactful

Lead Technical Direction for the Team

Define and guide the technical approach, architecture, and system design for your team’s product area

Make pragmatic tradeoffs between speed, scalability, maintainability, and cost

Ensure alignment with broader platform and enterprise architecture where appropriate

Identify and manage technical risks early, surfacing tradeoffs clearly to partners

Own End‑to‑End Engineering Outcomes

Lead the team in delivering high‑quality solutions that meet standards for performance, reliability, security, and scalability

Ensure strong engineering practices, including testing, observability, and CI/CD

Maintain a high bar for code quality and system design through reviews and hands‑on contribution

Drive continuous improvement of the product through iteration, feedback, and learning

Drive Outcome‑Oriented Delivery

Partner with Product and Data to define and track success metrics and outcomes

Ensure the team is focused on delivering meaningful impact, not just completing work

Use data, customer feedback, and experimentation to guide decisions and prioritize improvements

Help the team balance short‑term delivery with long‑term product and technical health

Mentor and Elevate the Engineering Team

Provide technical leadership and mentorship to other engineers on the team

Support skill development in both engineering craft and product thinking

Foster a culture of ownership, accountability, and continuous learning

Contribute to hiring and onboarding to help raise the bar for engineering talent

Contribute to a Strong Engineering Culture

Help define and evolve engineering standards, patterns, and best practices across teams

Promote a culture of pragmatism, simplicity, and high‑quality execution

Collaborate with other tech leads to ensure consistency and leverage shared solutions where appropriate

What We’re Looking For

Strong full stack engineering skills (frontend + backend, APIs, modern architectures)

Product mindset: Cares about users, outcomes, and why things are built

Technical judgment: Makes smart tradeoffs, avoids over‑engineering

Ownership & leadership: Takes initiative and influences decisions

Collaboration: Works effectively with product managers and designers

Key Qualifications

7+ years of software engineering experience

Experience building and shipping production‑grade applications

Deep experience building and integrating with CRM platforms (e.g., Salesforce), including designing scalable data integrations, enabling seamless cross‑platform experiences, and leading the customization of Salesforce to support complex, end‑to‑end business workflows.

Proficiency in modern programming languages and frameworks (frontend and backend)

Experience working with APIs, distributed systems, and cloud environments

Preferred Qualifications

Experience working on cross‑functional product teams (Product, Design, Engineering)

Experience contributing to product discovery or solution design, not just delivery

Track record of technical leadership within a team (formal or informal)

Experience building customer‑facing products

Familiarity with modern engineering practices (CI/CD, testing, observability)

Education

Bachelor’s degree in Computer Science, Engineering, or a related field

Equivalent practical experience is equally valued

Who Thrives Here
Engineers who:

Are curious about customers and how products create value

Enjoy collaborating and debating ideas across disciplines

Take pride in both what they build and why it matters

Who This Role Is Not For
This role may not be the right fit if you:

Prefer working from detailed requirements with limited ambiguity

Want to focus primarily on coding without engaging in product decisions

Are most comfortable in highly structured, delivery‑driven environments

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range:

United States of America: 171,000 USD - 198,000 USD

Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

June 24, 2026

Our Purpose and Vision. We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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