Social Media Manager

Social Media Manager
Reporting to the Assistant Vice President for Marketing & Communications, the Social Media Manager leads the planning, creation, and execution of Bronx Community College’s social media presence. This role is highly focused on storytelling, content creation, platform management, and real-time event coverage, with secondary responsibilities supporting website updates through the College’s content management system (WordPress).

Key Responsibilities
Social Media Strategy & Management

Develop and execute a comprehensive social media strategy aligned with institutional priorities

Own and maintain a multi-platform content calendar (Instagram, LinkedIn, Facebook, YouTube, etc.)

Publish consistent, high-quality content that drives engagement and reach

Monitor trends, platform changes, and audience behavior to optimize performance

Manage day-to-day posting, scheduling, and platform activity

Content Creation, Live Coverage & Campaign Execution

Create engaging, platform-native content including copy, graphics, photography, and short-form video

Provide real-time social media coverage of campus events, announcements, ceremonies, student activities, and institutional milestones

Capture and post content in the moment, including photos, short videos, stories, reels, and live updates

Attend key campus events to document and amplify the College’s work across social platforms

Identify strong visual and storytelling moments during events and convert them into timely social content

Translate institutional priorities into compelling, audience-focused stories

Collaborate with departments to identify upcoming events, content opportunities, and promotional needs

Ensure all content aligns with brand voice, tone, accessibility standards, and institutional priorities

Community Engagement

Monitor comments, messages, and interactions across platforms

Engage with audiences in a timely, professional, and brand-aligned manner

Support growth of social media audiences and community presence

Website & CMS Support (Secondary Function)

Publish and update web content in WordPress to support social campaigns and marketing initiatives

Assist with basic page updates, content edits, and landing page population as needed

Ensure alignment between social campaigns and corresponding web content

Analytics & Reporting

Track and analyze social media performance using platform insights and analytics tools

Identify trends and provide recommendations to improve engagement and reach

Contribute to reporting on campaign effectiveness and audience growth

Collaboration

Work closely with the marketing team to align digital strategy

Partner with academic and administrative departments to gather content and promote initiatives

Support cross-channel campaigns that integrate social, web, and digital marketing efforts

Qualifications

Bachelor's Degree and six years' related experience required.

Demonstrated expertise in WordPress, including page creation, customization, and content management.

Strong understanding of web design principles, user experience (UX), and best practices for creating engaging web content.

HTML & CSS knowledge

Google Analytics and Google Tag Manager knowledge

High level knowledge of SEO and web accessibility standards

Knowledge of utilizing social media for professional communications

Basic Photoshop and photography skills

Writing and editing skills

Ability to manage multiple projects simultaneously and meet deadlines

High level of initiative and ability to work with minimal supervision

Ability to effectively work with colleagues ranging from executives to student workers

Preferred Qualifications

Experience in higher education, nonprofit, or public communications

Bachelor’s degree in journalism, communications, marketing or similar

Prior experience in communications and/or PR in a higher education setting

Strong research and writing skills; creative and compelling narrative skills; and adaptive writing skills for various print and digital media platforms

Working knowledge of SEO and Google Analytics, Acrobat, MailChimp, and Meltwater

Strong organization skills, and ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information

Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook) as well as a demonstrated knowledge of web and social media platforms, apps, and tools

Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment

Effective communication and interpersonal skills

Commitment to campus values of diversity, equity and inclusion.

CUNY Title Overview

Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

Consults with client staff to assess needs and determine design and technical specifications.

Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s).

Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects.

Creates and maintains databases, archives, and other content associated with electronic media projects.

Develops production policies and standards and adheres to communications and branding standards.

Supervises staff as needed.

Performs related duties as assigned.

CUNY Title
Higher Education Associate

FLSA
Exempt

Compensation and Benefits
Salary commensurate with education and experience: $80,211 - $90,838. CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well‑being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

How to Apply
Only applications submitted through our online system, CUNYfirst, will be considered for this position. If you are viewing this job posting externally, please apply as follows:

Go to https://cuny.jobs/

Search for Job Opening ID 32230

Click on the “Apply Now” button and follow the instructions

Applications including the following must be uploaded to the CUNYfirst job application website as a single PDF document:

Cover Letter

Resume/Curriculum Vitae

Closing Date
July 1, 2026

Job Search Category
CUNY Job Posting: Managerial/Professional

Equal Employment Opportunity
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID:

32230

Location:

Bronx Community College

Job Type:

Full-Time

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