Marketing Manager

Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients’ lives inspire you? If so, we want to talk to you about our growing Marketing team!

The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead integrated marketing for a Charlotte-based Lumexa Imaging brand team, with emphasis on online strategy and execution, including website, digital, social and CRM. This Marketer will be responsible for effectively executing tactical campaigns and initiatives to drive demand for Charlotte Radiology and Carolinas Imaging Services as part of our outpatient imaging portfolio. Reporting to the Sr. Director of Marketing, this person will have a physical space in the Charlotte Radiology office with flexible remote work options.

Essential Duties and Responsibilities

Execution of Brand Strategy and Omni-Channel Marketing Campaigns: Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results

Implement omnichannel strategies with tactical plans and marketing mix for Charlotte Radiology and Carolinas Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more

Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels

Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team

Execute launch excellence for new center locations and technology/ innovation pipeline investments

Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts

Digital/Online Leadership: Plan, manage and execute brand digital, social and CRM marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev

Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Minimum Qualifications
Education/Licensing/Certification:

Bachelor’s degree in Business or Marketing or other relevant area

Experience

3-6 years of marketing/brand management experience with emphasis in online strategy

Experience working with a cross-functional team to achieve goals

Previous healthcare or consumer services experience desired but not required

Knowledge and Skills

Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement

Experience developing creative briefs and executing cohesive content strategy across channels

Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)

Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite)

Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials

Experience with reputation management platforms

Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships

Strong work ethic and high level of enthusiasm for the dynamic environment

Working knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM platform

Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders

Demonstrated project management skills; strong attention to detail and timelines

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