IOPE Brand/Trade Marketing Manager

About IOPE IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.
Position Summary The Senior Manager/Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.
Key Responsibilities Strategic Planning
Develop annual and seasonal brand plans in alignment with global strategy and local market goals
Lead go-to-market strategy & execution for new product launches and hero franchise support
Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities
Retail & Channel Marketing
Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
Support Digital team as needed to ensure optimal brand and product representation on e-commerce sites
Campaign Development & Execution
Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
Collaborate with the global marketing team on asset localization and U.S.-specific needs
Performance Analysis
Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
Deliver regular reporting and actionable insights to inform future plans
Cross-Functional Collaboration
Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
Serve as the U.S. brand champion for IOPE in internal and external meetings
Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals
Qualifications Key Experience and Skills
Bachelor’s degree in Marketing, Business, or a related field
5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
Proven experience leading campaigns from strategy through execution
Strong analytical and project management skills with attention to detail
Clear communicator and natural collaborator across departments and cultures
Ability to manage multiple priorities in a fast-paced environment
Passion for skincare and beauty
Preferred Skills
Experience working with or within global/Korean beauty brands
Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
Experience leading day-to-day retailer relationships
Comfort using performance and consumer data to inform decisions
Proficiency in Korean is a plus, but not required
Company Benefits Medical, Dental, and Vision Insurance
HSA Employer Contributions and FSA Options
401k Participation with company matching
Discount on all APUS Brands Products
Gratis Program - Gift box with top selling products, twice a year
Paid Maternity Leave
Short Term and Long Term Disability Insurance
Paid Time Off: Vacation / Personal days / Sick days
Company offered Mental Counseling for all employees
Office-closed holidays and floating holidays
Company sponsored events
Education assistant Program
Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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