Associate Marketing Manager - Dell Romance (Hybrid)

Overview The Dell marketing team is seeking an Associate Marketing Manager to lead and execute dynamic marketing campaigns across a wide list of romance titles, including contemporary romance, sports romance, romantasy and dark romance. This position reports to the Dell Romance marketing lead. The ideal candidate is deeply engaged with the romance and romantasy reader community, excited by emerging trends in digital and social marketing, and eager to connect readers with unforgettable books and authors. This role thrives in a fast-paced environment where creativity and innovation are valued.
Dell is home to bestselling and breakout voices in the romance category, publishing books that inspire devoted fandoms and vibrant online conversation. Some authors include Sarah Adams, Hannah Bonam-Young, Joss Richard, Bailey Hannah, Stephanie Archer, Demi Winters, and more. This is a hybrid position requiring approximately two days per week at our offices at 1745 Broadway, New York, NY, or within commutable distance to the tri-state area (NJ, CT, & PA).
Responsibilities Lead, develop and execute marketing campaigns for 8-10 romance titles a season, from launch through publication and relevant backlist support
Identify target audiences and develop creative approaches to reach readers across social media, digital communities, retail channels, and emerging platforms
Contribute to social media strategy and influencer event programming
Maintain awareness of trends within the romance and romantasy space, including BookTok, Bookstagram, Goodreads, Substack, and creator/influencer communities
Build strong working relationships with authors, agents, influencers, and internal stakeholders to support successful campaign execution
Analyze campaign performance and audience engagement metrics to optimize marketing strategy and identify growth opportunities
Qualifications Minimum of 3-4 years of direct campaign management experience in digital or title marketing
Organizational and project management skills with exceptional attention to detail
Strong communication skills, with confidence interacting across departments and with external partners
Collaborative, proactive, and adaptable approach to problem-solving and campaign management
Familiarity with Canva, TikTok, Instagram, and other digital marketing tools
Ability to work both independently and collaboratively in a hybrid work environment
A genuine passion for romance and romantasy content
Location & Schedule The Penguin Random House national headquarters is located in New York City. This is a hybrid position, requiring approximately two days per week at our 1745 Broadway location.
Compensation & Benefits The salary for this position is $66,500. All positions are currently eligible for annual profit award or bonus, subject to Company results. Penguin Random House offers a comprehensive benefits program, including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, Pre-Tax and Roth 401(k), Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance and paid time off.
Application Process Applications for this role will be accepted through June 8 or until the role is filled. Please include your resume and cover letter for consideration. We review applications on a rolling basis. For more information visit our applicant resources page and FAQs. Penguin Random House job postings include a good faith compensation range for each open position, with the salary range taking into account the specifics of the role and candidate experience. Full-time employees are eligible for our benefits program.
Company & Diversity Penguin Random House is committed to quality and innovation across editorial, design, marketing, publicity, sales, production, and distribution. We value a diverse workforce and all qualified applicants will receive consideration without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status. More information at http://www.penguinrandomhouse.com/

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