Marketing Coordinator

Overview Position Summary : The Marketing Coordinator plays a key role in planning, executing, and supporting the Railers’ overall marketing strategy and promotional efforts. This position is responsible for coordinating creative services projects, managing traditional advertising initiatives, assisting with campaign development, and overseeing email marketing communications to help drive ticket sales, brand awareness, fan engagement, and corporate partnership value. The ideal candidate is highly organized, creative, collaborative, and capable of managing multiple projects in a fast-paced sports and entertainment environment. All employees are expected to exemplify the Worcester Railers Five Characteristics - Positive Attitude, Work Ethic, Coachability, Leadership, and a Passion for your Craft.

Essential Duties & Responsibilities
Marketing Strategy & Campaign Execution

Assist in the development and execution of integrated marketing campaigns promoting ticket sales, theme nights, community initiatives, merchandise, and special events

Coordinate timelines, deliverables, and internal communication for marketing initiatives

Support season-long promotional planning and campaign strategy

Track campaign performance and provide insights/recommendations for improvement

Collaborate with ticket sales, corporate partnerships, game operations, and community relations departments on promotional initiatives

Creative Services

Serve as a primary point of contact for creative asset requests across departments

Coordinate the development of graphics, print materials, signage, and promotional assets

Ensure all creative materials align with organizational branding standards

Assist with photography coordination and asset management

Maintain organized creative archives and project workflows

Traditional Advertising

Coordinate traditional advertising efforts including radio, television, print, outdoor, and in-arena promotions

Assist with media buying logistics, ad trafficking, and promotional scheduling

Manage relationships and communication with advertising vendors and media partners

Ensure timely delivery of advertising materials and campaign assets

Email Marketing

Assist in the building, scheduling, and deployment of email marketing campaigns

Segment email audiences and assist with CRM/database marketing initiatives

Monitor email analytics including open rates, click-through rates, and conversions

Help maintain consistent messaging and branding across all email communications

Additional Responsibilities

Assist with game day marketing execution and promotional activations

Support department reporting and administrative functions as needed

Participate in brainstorming sessions and creative campaign development

Other duties as assigned

Qualifications

Bachelor’s degree in Marketing, Communications, Sports Management, Graphic Design, or related field preferred

1–3 years of experience in marketing, sports, entertainment, or related industry preferred

Strong organizational and project management skills

Excellent written and verbal communication abilities

Experience with Adobe Creative Suite, Canva, or similar design platforms preferred

Familiarity with email marketing platforms and CRM systems preferred

Ability to work nights, weekends, and holidays as required by the event schedule

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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