Marketing Manager

Overview The Lofton Hotel, a premier Minneapolis property and the first Tapestry Collection hotel in Minnesota, offers a dynamic and rewarding career in hospitality. We provide exceptional guest experiences and are seeking a Marketing Manager to provide strategic guidance and tactical execution on all marketing and public relations efforts.
Located in downtown Minneapolis' entertainment district, The Lofton Hotel delivers an upscale experience with modern amenities and service. Our team is dedicated to delivering memorable experiences for guests and colleagues alike.
What you will be doing Develop and execute comprehensive marketing plans and programs, both short and long-term.
Implement tactics outlined in the yearly marketing plan.
Pitch event ideas, promotions, and collaborations that reflect branding to increase engagement and awareness in local and feeder markets.
Identify digital opportunities across all locations to improve performance. Research and present solutions to the Director of Sales.
Evaluate incoming opportunities from multiple sources and develop recommendations.
Collaborate with operations to develop unique promotions and events to drive location awareness and revenue.
Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.
Manage and implement website updates.
Lead reporting on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.
Maintain and analyze reporting documents to identify trends and factors that influence outcomes; adjust strategies accordingly.
Research, analyze, and monitor environmental factors to capitalize on market opportunities.
What you bring to the role Bachelor’s Degree preferred in Marketing, Communications, Public Relations, or related field.
At least 3 years of experience in marketing; hotel, restaurant, or attraction-based environment highly desired.
Tech savvy with Microsoft Suite, Adobe Creative Cloud, and Outlook.
Excellent written and verbal communication skills; ability to connect with diverse audiences across short and long-form content.
Strong analytical skills with the ability to evaluate options and make recommendations quickly.
Self-motivated with the ability to meet multiple deadlines and manage multiple projects in a fast-paced environment.
Highly organized with strong attention to detail and thoughtful planning.
Ability to think creatively and strategically.
What’s in it for you A free, well-balanced meal every shift
Room discounts at Marcus Hotels & Resorts and Hilton properties
Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing, and spa
Discounted parking
Two-for-one movie theatre coupons at Marcus Theatres
Career growth opportunities and transferability between properties
Paid time off
Medical, dental, and vision insurance, company-paid life insurance, and employee assistance program
401k with employer match
Early wage access
And more
About Us A division of The Marcus Corporation, Marcus Hotels & Resorts has a 60-year history of operational and service excellence. We are “People Pleasing People” focused on creating extraordinary experiences for guests and associates. We aim to expand a U.S.-based portfolio of 16 hotels and resorts known for their unique character and style.
Note: This document describes the general nature and level of work required of people in the job. It is not intended to be an all-encompassing list of responsibilities, duties, and skills.
Salary Range: $65,000-$75,000
The Lofton Hotel is an equal opportunity employer.

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