Lifecycle Marketing Manager

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

The Lifecycle team is responsible for helping customers take the right next step—from sign‑up to becoming active investors. This role is focused specifically on top‑of‑funnel and early lifecycle moments, ensuring new users understand what to do, why it matters, and how to get started.

You’ll own the activation journey—from account creation through first deposit. You’ll partner closely with Product and Data to design onboarding experiences, messaging, and experiments that turn new sign‑ups into funded, engaged customers.

This role is critical to building momentum early in the customer journey—driving clarity, reducing friction, and helping users form their first investing habits.

What You’ll Do

Own lifecycle strategy across early user journey, with a focus on activation and first deposit

Design and optimize onboarding experiences that clearly guide users to their first key actions

Drive improvements in first deposit conversion, time to deposit, and early engagement

Build targeted onboarding journeys based on entry signals (e.g., referral, promo, IRA intent)

Develop and test messaging that explains core value props (e.g., investing, Auto‑Stash) in simple, motivating ways

Identify early drop‑off points and design rescue strategies to re‑engage users who stall

Partner with Product to improve onboarding UX, reduce friction, and align messaging with product flows

Run A/B tests across onboarding emails, push, and in‑app messaging to improve activation rates

Collaborate with Growth and PMM to ensure continuity between acquisition messaging and onboarding experience

Translate user behavior and insights into clear next steps that help users build confidence early

What We’re Looking For

4–7+ years of experience in lifecycle marketing, growth, or product marketing with a focus on activation or onboarding

Proven track record of improving conversion metrics (e.g., signup → activation, first purchase/deposit)

Strong understanding of early lifecycle funnels and how to drive user action quickly and effectively

Experience building and optimizing onboarding flows and early user journeys

Comfortable working with data to identify drop‑offs, define success metrics, and measure impact

Experience running A/B tests and using experimentation to improve conversion

Ability to simplify complex products into clear, actionable messaging for new users

Strong cross‑functional collaboration with Product, Data, and Growth teams

Bias for action and ability to iterate quickly in a test‑and‑learn environment

Gold Stars

Experience in fintech, investing, or subscription‑based products

Familiarity with onboarding optimization for financial or behavior‑change products

Experience with tools like Braze, Mixpanel, or similar

Experience with entry signal‑based personalization or dynamic onboarding journeys

Strong copy instincts, especially for motivating first‑time users to take action

Experience designing rescue or reactivation flows for early‑stage users

Understanding of how activation impacts downstream metrics like retention, LTV, and AUM

Our Commitment to Diversity, Equity, and Inclusion
We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.

We are also proud to be the first and only venture‑backed fintech to join the CEO Action for Diversity & Inclusion™ and, as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com.

Helping You Invest in Yourself

Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits

Complimentary subscription to Stash+ account

Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work‑from‑home flexibility.

Flexible PTO

Work‑from‑home equipment stipends; home internet subsidy

Paid Parental Leave (offerings for birth giving and non‑birth giving parents) Primary & Secondary

Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Salary Range
$110,000 – $164,435

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

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