MARKETING COORDINATOR

Purpose
The purpose of the Marketing Coordinator is to support and execute the dealership’s marketing and social media strategies by managing day-to-day digital engagement, coordinating marketing initiatives, and ensuring consistent brand communication across all platforms. This role is responsible for content creation, community management, campaign execution, and performance analysis to drive engagement, brand awareness, and customer connection.

Responsibilities

Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)

Develop, implement, and manage social media strategies aligned with business goals

Create, edit, and publish engaging content including text, images, and video across platforms

Monitor and respond to customer interactions while maintaining brand voice and professionalism

Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)

Manage logistics, timelines, and budgets related to marketing events and campaigns

Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively

Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance

Identify trends, high-performing content, and opportunities for growth within the social media landscape

Maintain compliance with brand standards and ensure all content aligns with company guidelines

Assist in answering customer questions through social platforms in a timely and helpful manner

Support additional social media efforts across multiple rooftops or brands as needed

Maintain strong organization and attention to detail across all projects

Perform additional duties as assigned by management

Requirements

Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn

Strong content creation and copywriting skills

Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom

Solid understanding of SEO, keyword research, and Google Analytics (GA4)

Strong understanding of marketing concepts and campaign strategy

Excellent organizational skills and attention to detail

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Strong communication skills with a customer-focused mindset

Ability to work collaboratively in a team environment, including hybrid work settings

Bachelor’s degree in Marketing, Communications, PR, or related field preferred

In lieu of a degree, a strong portfolio and/or relevant certifications or coursework may be considered

Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred

Familiarity with content creation tools and analytics platforms

Key Performance Indicators (KPIs)

Engagement metrics across all social media platforms

Audience growth across all platforms

Organic social conversion rate and revenue contribution

Share of voice and brand visibility

Working Conditions
The Marketing Coordinator works in a hybrid environment, combining office-based work with potential on-site event support. The role requires extended periods of computer use, content creation, and social media management. Occasional evening or weekend work may be required to support events, campaigns, or real-time engagement.

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