Social Media Content Creator

About Biena
Biena is a pioneer in healthy snacking, redefining how Americans snack with its award-winning line of plant-based snacks. Founded by a mom at her kitchen table in downtown Boston, Biena has grown into a national brand sold in over 15,000 stores — including Whole Foods Market, Target, and Kroger. Recognized as a “Best Healthy Snack” by Shape, Food Network, and Cooking Light, Biena is on a mission to move snacking beyond empty calories to real food packed with protein, fiber, good fats, and great taste — and it is naturally gluten free.

Biena's team culture is fun, fast-paced, and collaborative. If you want to have a real impact on how millions of Americans snack — and love creating scroll-stopping content — this role is for you.

Position Overview
Biena is looking for a Social Media Manager & Content Creator to bring the Biena brand and voice to life across social platforms. In this role you will be the creative engine behind Biena's social presence — leading content creation, shooting and editing short-form video, executing strategy, and growing a large, die-hard fan base.

This is a hands‑on content creation role first and foremost. We are looking for someone with a sharpened skill set in social media videography, an obsessive eye for what performs on TikTok and Instagram Reels, and a passion for pushing creative boundaries. You will work directly with Biena's Head of Marketing and external agency partners to grow followers, build community engagement, and accelerate Biena's transformation into a social‑first brand.

Your ideas and creations will directly shape the trajectory of the Biena brand. This is a self‑starter role for someone who is creative, collaborative, and driven — and who thrives in a fast-paced, mission-driven environment.

Role Responsibilities
Content Creation & Production

Concept, shoot, and edit videos for TikTok and Instagram Reels — owning the full production process from idea to post

Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing

Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives

Lead social copy across all platforms, maintaining a consistent, on‑brand voice, tone, and messaging

Support the marketing team in creating visual graphics and other creative assets as needed

Strategy, Insights & Community

Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer

Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact

Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation

Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections

Maintain the brand calendar, content planning and organization

Who You Are

3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand

Proven, hands‑on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)

A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll‑stopping content

Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced

Highly motivated, collaborative, and a driven self‑starter who thrives in a fast-paced environment

Passionate about the future of social media, cultural trends, and shifting audience behaviors

Excellent communication, copywriting, project management, and organizational skills

Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus

Experience with food-related content creation and comfort filming in a variety of settings

Passion for healthy eating, natural foods, food trends, and/or an active lifestyle

Ability to travel for work-related events and to work on‑site at Biena HQ 3 days per week

Application Requirements
Please submit the following with your application:

Cover letter

Portfolio or examples of short‑form video content (TikTok / Reels) that demonstrate your ability to shoot, edit, and produce compelling, socially‑native content

Compensation & Benefits

Competitive salary commensurate with experience

Healthcare & dental benefits

401(k)

Paid time off

A collaborative, fun, mission-driven team

Unlimited Biena Snacks

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