Digital Copywriter

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a Digital Copywriter with 1-3+ years of experience to join our team of marketing professionals.

Mission
The Digital Copywriter’s Mission Is To Develop And Execute Website Copy, Blog Posts, Social Media Posts, Advertising Copy, And Other Digital Content That Drives Results And Produces Positive ROI For Our Clients.

Key Expectations

Write effective and compelling website content, blog posts, social media posts, and digital advertisements that drive revenue and relevant traffic

Create effective content strategies and calendars that align with overall client goals

Analyze content performance to determine opportunities for improvement

Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness

Performance Metrics

Ability to write or optimize copy that satisfies client retainers and drives measurable results that align with client goals

Ability to generate and execute on content strategies within monthly client retainers

Successful collaboration with other marketing professionals

Skills & Competencies

Core Content Writing Skills:

Demonstrates strong knowledge of content marketing and writing skills, best practices, trends, and news

Understands core content writing skills and is proficient in grammar, sentence structure, and word choice

Stays on top of content marketing news, frequently pursues new knowledge, and presents ideas to the team

Channel and Audience Versatility:

Successful in adapting writing for a wide range of audiences and channels

Is proficient in writing copy for websites, blogs, ads, emails, and social media

Understands the nuances required to be successful writing across multiple channels

Demonstrates success writing copy that’s targeted to specific audiences

Writes copy within a client’s desired voice and tone; when appropriate, can create the voice and tone for the client

Understands how to conduct keyword research and/or effectively implement keywords into blog post content, headers, etc. as necessary for SEO purposes

Innovation and Creativity:

Writes engaging, compelling, and effective copy that is unique and pushes boundaries as appropriate

Employs effective storytelling techniques to create standout copy

Develops unique content that captures the client’s voice and appeals to their target audience

Creates well-planned content calendars and generates effective and creative topics

Leverages AI tools where appropriate to help elevate or expedite high-quality content creation

Salary
$60,000 to $70,000, depending on experience

Benefits

A fun, team-oriented culture built on positive and winning teamwork

Flexible hours and work from home opportunities

Medical, dental, and vision benefits

401(k) with matching

Unlimited PTO

Professional development opportunities

Are you ready to work with exciting brands and apply your content marketing skills alongside a team of professional marketers? If this sounds like you, we want to hear from you today!

Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week.

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