US Sr. Brand Manager - Valeda PBM

Alcon is seeking a Senior Manager, Surgical Product/Brand Marketing – Downstream. The role is part of Alcon’s Marketing function, responsible for setting marketing strategy, achieving brand financial targets, managing brand development initiatives for surgical products, leading product launches, developing marketing plans, overseeing product lifecycles and representing the company in international marketing groups.

Key Responsibilities

Define and refine product strategy in collaboration with local management and global marketing.

Develop comprehensive brand strategy, promotional campaigns, and tactical plans within budget.

Lead market research programs and provide detailed market insights for surgical products.

Identify and analyze market opportunities through customer interactions.

Monitor and report on product market status and competitive environment.

Implement and oversee tactical plans and projects, ensuring strategic alignment.

Execute central and regional marketing activities, ensuring consistency with overall strategy.

Oversee product lifecycle, providing marketing support for sales objectives.

Lead cross-functional brand team, ensuring collaboration and adherence to guidelines.

Develop promotional activities in line with internal SOPs and Code of Conduct.

Monitor and control brand budgets, forecasts, and expenses, enhancing ROI.

Develop and execute marketing investment plans, aligning with financial targets.

Execute marketing strategies and tactics to ensure effective product placement relative to market opportunities.

Qualifications

Bachelor’s Degree or equivalent years of directly related experience (or high school+15 yrs; Associate+14 yrs; M.S.+7 yrs; PhD+6 yrs).

7+ years of proven experience in medical device or pharmaceutical brand marketing.

Fluent in English, with strong written and verbal communication skills.

Strong strategic planning, market analysis, and cross‑functional collaboration skills.

Experience managing brand budgets and financial targets.

Ability to lead cross‑functional teams through all facets of product lifecycle.

Equal Opportunity Statement
Alcon is an equal opportunity employer and participates in E‑Verify. Alcon is committed to providing a workplace that values diverse perspectives and is non‑discriminatory in all employment practices. If you require reasonable accommodation for any aspect of the application process or for performing the essential functions of the position, please contact alcon.recruitment@alcon.com.

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