VP, Consumer Growth & Marketing (Hybrid/Remote: Madison, WI)

Head Of Consumer Growth & Lifecycle Marketing

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.
Job Purpose: This role owns and scales the end ‑ to ‑ end consumer growth engine, driving profitable acquisition, engagement, retention, and lifetime value across direct ‑ to ‑ consumer and partner ‑ led (B2B2C) ecosystems. As a member of the Marketing Leadership Team, the Head of Consumer Growth & Lifecycle Marketing is accountable for full ‑ funnel consumer performance—linking marketing actions to clear business outcomes, unit economics, and sustainable growth. This position reports to the SVP, Chief Marketing and Brand Officer.
Role Overview

We are seeking a performance ‑ driven senior marketing leader to serve as our Head of Consumer Growth & Lifecycle Marketing. This leader will own the full consumer funnel—from awareness and acquisition through engagement, retention, and cross ‑ sell —while modernizing how growth is delivered through AI ‑ first, data ‑ driven marketing strategies.
This role is responsible for shifting the organization from static, campaign ‑ led execution to journey ‑ based, personalized customer experiences, where marketing investment follows customer value and growth decisions are guided by lifetime economics. The ideal candidate brings deep experience in performance marketing, lifecycle optimization, personalization, and predictive growth within complex or regulated environments.
Job Responsibilities:

Own and Scale the End ‑ to ‑ End Consumer Growth Engine
Own full ‑ funnel consumer growth strategy across awareness, consideration, acquisition, onboarding, engagement, retention, and cross ‑ sell
Drive profitable growth with clear accountability to CAC, LTV, IRR, retention, and revenue outcomes
Attribute marketing actions directly to business results through disciplined measurement and optimization
AI ‑ First, Modern Growth Strategy
Lead AI ‑ first consumer marketing strategies, including precision targeting and segmentation, personalization, and next ‑ best ‑ action decisioning
Build and scale personalized and predictive marketing capabilities that adapt experiences based on behavior, value, and intent
Move the organization from static campaigns to journey ‑ based experiences that optimize engagement across the full lifecycle
Performance Marketing & Channel Optimization
Scale high ‑ performing acquisition channels (e.g., digital, direct mail, partnerships) with strong unit economics
Lead marketing mix optimization to continuously improve efficiency, reach, and incremental lift
Ensure marketing spend follows customer value, reallocating investment toward the highest ‑ return journeys
Lifecycle, Value Expansion & Engagement
Build and optimize lifecycle marketing capabilities across CRM, email, personalization, and automated journeys
Drive lifetime value expansion through cross ‑ sell, multi ‑ product adoption, and retention strategies
Deliver " surround ‑ sound " engagement that turns campaigns into cohesive, high ‑ performing customer journeys
Launch and scale referral, advocacy, and loyalty programs to amplify organic growth
B2B2C & Partner ‑ Led Consumer Growth
Own B2B2C audience strategy and performance across partner ‑ led consumer journeys
Partner with Brand, Creative and B2B Marketing to align consumer growth strategies with partner ecosystems
Ensure consistent measurement and performance accountability across direct and partner ‑ driven growth motions
Cross ‑ Functional Leadership & Team Development
Partner closely with Product, Analytics and Marketing Operations to align growth priorities and execution
Lead, coach, and develop a high ‑ performing consumer growth and lifecycle organization
Foster a culture of accountability, experimentation, and data ‑ driven decision ‑ making
The above statement of duties is not intended to be all ‑ inclusive and other duties may be assigned as needed.
Job Requirements:

Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
15+ years of progressive experience in consumer growth, lifecycle marketing, or performance marketing leadership roles
Demonstrated experience owning and scaling full ‑ funnel consumer growth engines, with accountability for acquisition, retention, lifetime value, and unit economics
Proven ability to design and operationalize AI ‑ first growth strategies, including personalization, precision targeting and segmentation, next ‑ best ‑ action, and predictive marketing
Strong background in marketing attribution, experimentation, and measurement, with the ability to clearly link marketing actions to CAC, LTV, IRR, retention, and revenue outcomes
Ability to influence and partner with senior leaders across Product, Distribution, Analytics, and P&L ownership in a complex, matrixed organization
Demonstrated people ‑ leadership experience building and leading high ‑ performing, multidisciplinary teams with clear accountability for outcomes, performance management, and talent development
Preferred Experience

Experience shifting organizations from campaign ‑ led execution to journey ‑ based, lifecycle ‑ driven marketing models
Background in marketing mix optimization and spend reallocation based on customer value and incremental return
Experience driving cross ‑ sell, multi ‑ product adoption, and loyalty strategies to expand lifetime value
Experience operating across direct ‑ to ‑ consumer and B2B2C growth models, including partner ‑ led consumer journeys
Experience in regulated or complex environments such as financial services, insurance, or banking
Familiarity with modern growth technology stacks (CRM, CDP, personalization engines, experimentation platforms, analytics)