VP, B2B Growth & Partner Marketing (Hybrid/Remote: Madison, WI)

Head Of B2B Growth And Partner Marketing

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.
Job Purpose: This role is responsible for building and leading a world ‑ class B2B growth engine that drives predictable pipeline, accelerates partner activation, penetrate new markets, and strengthens long ‑ term credit union and distribution partner relationships. As a member of the Marketing Leadership Team, the Head of B2B Growth and Partner Marketing owns end ‑ to ‑ end B2B funnel performance and partners closely with Sales and P&L leaders to deliver measurable revenue impact. This role reports to the SVP, Chief Marketing and Brand Officer.
Role Overview:
We are seeking a performance ‑ driven senior marketing leader to serve as our Head of B2B Growth and Partner Marketing. This leader will own end ‑ to ‑ end B2B demand generation, partner marketing, and revenue acceleration—including leading go ‑ to ‑ market strategies to enter and scale new markets and partner segments.
Operating at the intersection of Marketing, Sales, Product, and P&L leadership, this role ensures tight alignment between growth strategy and business outcomes. The ideal candidate brings a modern, data-driven approach to growth marketing with deep experience in account ‑ based marketing (ABM), AI ‑ first B2B growth, complex partner ecosystems, and scaling into new markets within regulated industries such as financial services, insurance, or banking.
Job Responsibilities:
Own and Scale the B2B Growth Engine
Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention
Build a predictable, scalable demand engine with clear attribution to revenue outcomes
Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
Design and scale account ‑ based marketing (ABM) strategies for priority partner segments & new ‑ market entry
AI ‑ First Growth, Personalization & Always ‑ On Engagement
Lead AI ‑ first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion
Build foundational capabilities such as personalization, next ‑ best ‑ action, and AI ‑ driven optimization
Develop always ‑ on engagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education
Audience Strategy & Market Expansion
Own B2B audience strategy across lead generation, activation, speed ‑ to ‑ close, and revenue metrics
Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
Lead go ‑ to ‑ market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
Optimize performance across existing segments while scaling growth in emerging markets
Partner Marketing & Ecosystem Growth
Develop and execute a comprehensive partner marketing and co ‑ marketing strategy across key distribution channels
Support partner acquisition and activation in new markets through joint go ‑ to ‑ market initiatives
Drive measurable partner ‑ sourced pipeline, revenue growth, and retention
Sales Alignment & Revenue Accountability
Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
Align marketing investment with growth, profitability, and P&L priorities including new ‑ market investments
Implement closed ‑ loop measurement and reporting from MQL through revenue
Team Leadership & Capability Building
Build, lead, and develop a high ‑ performing B2B growth organization
Partner closely with other marketing functions – Brand, Event Experience, Creative, Marketing Ops, etc.
Foster a culture of performance, accountability, experimentation, and innovation
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Job Requirements:
Bachelor's degree in Marketing, Business, Finance or a related field; advanced degree preferred
15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles
Demonstrated experience designing, launching, and scaling account ‑ based marketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment
Strong background in B2B funnel management, pipeline optimization, and closed ‑ loop measurement tied to revenue and growth outcomes
Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization
Demonstrated experience leading and developing high ‑ performing teams with direct accountability for revenue ‑ related outcomes, performance management, and organizational effectiveness
Preferred Experience:
Experience leading AI ‑ first or data ‑ driven B2B growth strategies, including personalization, automation, advanced analytics, or next ‑ best ‑ action models
Background in building always ‑ on engagement programs (e.g., newsletters, lifecycle marketing, thought leadership) to drive awareness, consideration, and partner activation
Experience scaling growth in new markets or new partner segments, including go ‑ to ‑ market design and experimentation
Experience in regulated industries such as financial services, insurance, or banking