Media Planner

Your Role at Genius
As a Media Planner at Genius, you will play a pivotal role in shaping the advertising and media strategies that drive our digital platforms forward. The Media Planner will support the Brand Partnerships team with day-to-day RFP and RFI submissions. They are responsible for creating strategic excel media plans with a strong focus on execution feasibility and client KPIs.

Note: Candidates hired in Los Angeles will be required to work onsite in our Beverly Hills office three to four days per week, or as needed. Candidates must be located in the Los Angeles, areas.

What You’ll Do

Support Sales team with day-to-day RFP and RFI submissions

Participate in brainstorming sessions with internal Sales, Marketing, and Branded Content teams to develop client proposals

Build strategic media plans in both MediaLab and client templates with a strong focus on execution feasibility and client KPIs

Work closely with Ad Ops to confirm ad inventory and accurately forecast availability for client proposals

Fill out internal budget sheets and client-facing ad specs documents to accompany media plans

Respond to spec-related questions, as well as general media plan inquiries from clients and internal teams

Revise media plans based on client feedback and budget adjustments

Support Account Management with campaign implementation tasks including creating Insertion orders in MediaLab template, reviewing the accuracy of client-issued Insertions Orders, inputting media plans into the order management system, and confirming ad inventory for sold programs

Prepare for and attend internal kick-off calls. Present the media plan and social distribution elements during internal kick-off calls, ensuring all key details are communicated to the Account Manager and all post-sale stakeholders

Support with administrative tasks that relate to revenue-generating initiatives

What We’re Searching For

1+ year of media planning experience in digital at an agency or publisher

Team player, reliable, and works well with multiple teams

Excellent organization, time management, and prioritization skills

Excellent verbal and written communication skills

Detail-oriented, problem-solver, and critical thinker

Fast learner, able to juggle multiple deliverables and work under tight deadlines

Proficient in Microsoft Excel

General knowledge of ad specs

Willingness to work outside of normal business hours, when needed

Proficient in Mediaocean Prisma for Sellers

Advertising Operations experience with third-party ad serving platforms/rich media providers (OAS, DFP/DFA/DART, Atlas, PointRoll, Eyeblaster, Eyewonder, Sizmek, IAS, DoubleVerify, MOAT)

Bachelor’s degree preferred in Marketing, Advertising, Communications, Media Studies, Business, or a related field

The base salary range for this position is $70,000–$80,000 and is determined based on a variety of factors, including experience, education, relevant skills, and industry knowledge.

#J-18808-Ljbffr