Field Marketing Manager

Our client is an award-winning craft whiskey brand rooted in the spirit of American craftsmanship. We're looking for a driven, entrepreneurial Field Marketing Manager to be the face of our brand in key markets — building trade relationships, driving consumer trial, and turning national strategy into local results.

What You'll Do

Plan and execute consumer events, tastings, sponsorships, and experiential activations across on- and off-premise accounts

Partner with distributors and agency partners to identify high-opportunity accounts and execute joint business plans

Train distributor reps, bar staff, and retail teams on brand story, liquid quality, and key selling points

Track activation performance, manage field marketing budget, and report ROI to leadership

Collaborate with brand, PR, and digital teams to amplify local activations

What You Bring

5+ years in field marketing, brand marketing, or sales within spirits, beer, or beverage alcohol

Deep knowledge of and genuine passion for American whiskey (bourbon, Tennessee, rye)

Proven ability to execute consumer and trade events that drive measurable results

Strong distributor and trade relationship-building skills

Self-motivated with the ability to work independently in a field-based role

Willingness to travel 60–70%, including evenings and weekends

Must be 21+, hold a valid driver\'s license, and have reliable transportation

Preferred

Experience with premium/craft spirits brands and distributor networks

Existing on-premise whiskey community relationships

Wine and/or spirits education credential

What We Offer

Competitive base salary, performance bonus, and full benefits

Car allowance and expense reimbursement

Real career growth in a fast-moving, entrepreneurial company where field insight drives decisions

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