Product Marketing Manager, Consumer Experience

Product Marketing Manager, Consumer Experience

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either San Francisco, Mountain View, Chicago or New York.
Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We are seeking a highly motivated Product Marketing Manager to join our consumer marketing team to help deliver on our mission for the 1 billion professionals on LinkedIn.
As the Product Marketing Manager for Consumer Experience, you will be responsible for shaping the product strategy and messaging for the core consumer experience. This role requires close partnership with product management, design, engineering, market research, marketing, and communications to define the future vision and product roadmap for how professionals connect and grow.
Responsibilities:
Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
Run, track, and measure impact of marketing experiments and initiatives on core metrics
Basic Qualifications:
Bachelor's degree or equivalent experience
3+ years of marketing experience, with a preference for product marketing
Preferred Qualifications:
3+ years of product marketing experience
3+ years of experience marketing consumer-facing digital products and experiences
Experience with social media apps, chat apps, or online communities
Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas
Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization
A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact
Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting
Suggested Skills:
Analysis and synthesis of data and market research
Go-to-market launch strategy
Product positioning & messaging
Executive communication
Cross-functional alignment
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.